GMA News TV sells products Sundays says UP student

Written by: 2012-12727
“Early one Sunday morning, I came across a program called “Be Alive” on GMA News TV. At first glance, it seems to be a typical lifestyle show, with guests and medical experts discussing health conditions that went from poor to excellent, thanks to some alternative treatment or medicine. I deemed it a noble effort, seeing as more and more people are in need of safe and afforadble ways to treat various diseases, which range from the common to the rare.
“Just this week, I got to watch “Be Alive” again, and the product being discussed by the hosts caught my attention. The natural supplement, called Laminine, sounded vaguely familiar–and for good reason. Upon researching about “Be Alive” I discovered that each episode focuses only on this product, a questionable practice given the disclaimer flashed at the start of the program:
“ “Our television program is not here to sell a product or to offer medical advice but to show that there are natural ways to address our ailments through information and healthcare prevention… and to give hope to our televiewers watching Be Alive.”
“This practice is highly similar to the presence of “advertorials” in newspapers and magazines (discussed previously), in which a write-up or press release for a product, service, or another similar subject is disguised as a feature piece that serves to review the subject, when it really is more of a publicity ploy than a true analysis of its subject. Upon doing further research, I learned that the production of “Be Alive” is actually driven largely by the company that manufactures Laminine. Be that as it may, the production team has still not been entirely honest about its goals, seeing as it has made a claim that goes against what it actually does.
“Better that the people of “Be Alive” honestly acknowledge the show’s leanings towards the company–like a cooking show that prominently features the same ingredients each episode, or an entrepreneurship program that carries a specific organization’s name–than claim to be neutral while subtly ingraining themselves into the televiewers’ subconscious. Honesty, after all, is the most important feature of any promotional material.”  Posted by 2012-12727
 
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Published by: marichulambino

Pls visit my site at marichulambino.com, i post there daily; i'm not on Facebook/ Twitter or any social network site. Asst submitted this to VP for Acad last week upon request for faculty highlights/ bullet points for the University site: “TOWNS Awardee for Law (The Outstanding Women in the Nation’s Service) 2004-2007. "Marie Claire Magazine launch issue voted and listed as Top 25 Women Who Changed Our Lives (“Top 25 Women Who Rock”, Oct. 21, 2005). "Philippine Graphic Magazine voted and listed as the Top 25 Young Leaders for 2004, anniversary issue. "Award, 16th Anniversary, Ombudsman’s Office: 'selfless service, dedication, tireless efforts in assisting the Office of the Ombudsman for in the prosecution of the plunder case against former President Joseph Estrada'. "Citation for excellent public service, Special Prosecutor, Ombudsman’s Office for her work in the plunder case People vs. Estrada, Oct. 17, 2007 upon successful termination of the case. "Tribute, Philippine Collegian 2001 as 'private prosecutor, for integrity held above price, for service freely given, for truth steadfastly pursued, for embracing the ideals of the Philippine Collegian beyond the confines of the University.' "Award, St. Scholastica Student Council July 6, 2001 'for her undying patriotism, love and service to all her Filipino countrymen.' "Tribute, Konggreso ng Mamamayang Pilipino (KOMPIL) (Congress of Filipino Citizens) for helping in the fight against corruption in the highest offices of the land and for upholding justice, 2002. "1996 Award of Merit from U.P. Diliman: 'In recognition of her dedicated and exemplary services as U.P. Diliman Chief Legal Officer ...pioneering efforts, outstanding leadership, team-building skills, administrative competence...' "Visiting Forces Agreement case, delivered the oral arguments in the Supreme Court for main petitioner, Bayan, in Bayan et al vs. Executive Secretary. "Her case Posadas, Torres-Yu, & Lambino vs. Dizon (NBI), et al, on attempted invalid warrantless arrests on-campus, is now included in criminal law and criminal procedure textbooks, syllabus, and lectures in MCLE"

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