Analyzing Web Analytics: How Newsrooms Use Web Metrics in News Construction and Why
By Edson C. Tandoc
Ph.D. Candidate and Fulbright Fellow Missouri School of Journalism
UP CMC Auditorium, UP College of Mass Communication
08 January 2013, 4:30-5:30 PM
“ABSTRACT
“Online news is changing not only how users interact with the news for it has also provided journalists with new ways of learning more about the audience. Through web analytics, news organizations can collect and analyze the footprints that news users leave behind, offering immediate access to an unprecedented wealth of audience information. But how do journalists use this information about their audiences? Using the framework of field theory and the gatekeeping theory of news construction, I focus on how web analytics influences journalists’ conception of their audiences and how this conception influences their news work. A preliminary study I conducted in this area—a survey of news editors in the US—found that how much influence web metrics exert on the gatekeeping process depends on work practices and the role conceptions that news organizations embrace.
“ABOUT THE LECTURER
“Edson C. Tandoc Jr. is a Fulbright Scholar and a PhD candidate at the Missouri School of Journalism where he has taught courses on news reporting (undergraduate), introduction to mass media (master’s), and qualitative research methods (master’s). His research is generally focused on the sociology of message production, particularly on the construction of news and social media messages. Since he started his doctoral studies in August 2010, he has given at least 24 conference presentations and won three top student paper awards. His research has appeared in the following journals: Cyberpsychology, Behavior and Social Networking; Asian Journal of Communication; Journal of Information, Technology and Politics; Social Indicators Research; Howard Journal of Communications; and Journalism Practice. He earned his undergraduate journalism degree from the University of the Philippines in 2003 and his master of mass communication degree from the Nanyang Technological University in Singapore where he was awarded the Media Development Authority Book Award in 2008. He also worked as a national reporter for the Philippine Daily Inquirer for six years.”
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(Photo: avatar of Edson Tandoc, posterized by blog)
This is a photo shot by Myra Lambino of the original Henri Matisse The Red Studio on exhibit at the Museum of Modern Art in New York.
Is it cluttered or uncluttered? That is the point.
This is as red as it gets on digital. The camera lens (of any kind, no matter how advanced) does not see the way the human eye does, but i think this one captured the colors and texture well.
[now we know it won’t be stolen and fenced anytime soon by the group of Imelda Marcos (see post on the PCGG here) ]
….The Red Studio. The Chinese New Year is coming up, those who believe in Chinese astrology and want to enhance their luck should wear something red everyday: red bracelet, red shirt, etc…
Advanced Happy Chinese New Year, too! xxx xxx xxx
thank you — to WordPress users and “likers” (pls click their avatars and public profiles below): Rian Boa, Cee Neuner, taethne, Sofie’s Diary, Jennifer Hartnett-Henderson, mtlawleyshire, toemailer, Vladimir Brezina, Brad Stanton, kristc99, csroth3, Sunshine, Missionary IOU, The Panama Adventure, Simply Charming, Alastair’s Blog …
The headline-writer is very up-to-date: He/she must have thought: “Hmm, the lead says ‘almost tagged a suspect’; but we cannot use ‘near-suspect’, or ‘almost suspect’, or ‘ex-future suspect’…”
“Person of interest” is what U.S. police officers use to refer to those who are/ were included in the investigation but not officially considered a suspect; and it’s what American news agencies also use, quoting law-enforcement agencies, to protect themselves from any suit (the word “suspect” has derogatory connotation.) The term has found itself in certain U.S. criminal statutes: “Person in interest shall mean the person who is the primary subject of a criminal justice record”.
Although… I think this is still journalese or legalese or policelese/ coplese, so some journalists put it in quotes, in the same way as “LPA” or “low pressure area” is weatherlese… Now, how to translate that to Filipino… “taong may interes”? “taong pinag-iinteresan”, “taong kamuntik nang pagsuspetsahan”, “taong pwede pang pagsuspetsahan”?… take your pick.
