Romeo V. Tabuena. “Man with Drums. #0391. 13X17. Signed silkscreened print on arches paper. Downloaded for non-commercial use with express permission from http://www.pinoyarte.com . Thanks!
on advertorial. Authored by Student 2005-00353. Unedited by blog admin Quote “Second Post. Student No. 17
Quote “While I was looking through the different sections of the Philippine Daily Inquirer last Monday, Dec. 17, one of the two Entertainment sections caught my attention. The entire four pages of the said section was dedicated to the advertisement of Solar Entertainment’s channels “C/S”, “2nd Avenue”, “ETC”, and “Jack TV”, which will be made available on free TV starting Jan.1 on certain UHF channels. I was surprised because the entire section just featured the advertorials for these channels and nothing else. The ads were also disguised because the section was still labelled “Entertainment” and not as a special feature, so people who didn’t know the difference between advertorials and real articles wouldn’t be able to tell which is which.
Quote “To be ethical, it should be stated that the whole section is (sic) paid for by Solar Entertainment and that it is (sic) an advertisement. Using the layout of the Entertainment section of PDI really made it look like it was a part of the paper. Dec 29, 6:04 PM” closed-quote. XXXXXXXXXXXXX
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The Philippine Daily Inquirer did a good job with its banner story last March 17 entitled “Pacquiao dethrones foe.” Reporter Roy Luarca gave a comprehensive account of what happened during the fight between Manny Pacquiao and Juan Manuel Marquez last on March 16 in Las Vegas, USA.
The reporter gave a blow-by-blow account of what happened before, during, and after the bout. What’s good was that these important data were included: the statements from both boxers, details of the post-fight press conference, how much will Pacquiao earn, the number of spectators, how the Filipinos were involved in the fight, and what will happen next. In the end, I would say that the report was written objectively and completely.
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