April 24, 2014
July 7, 2014
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Submitted by the staff last September 2016 for the professorial chair
(academic activities from 2009-2014) Marichu C. Lambino served as chair of the Department of Journalism U.P. College of Mass Communication for two terms non-consecutively, in 2001-2004 and 2009-2012. In both terms, she presided over the successful curricular review and revision of the graduate program of the Department of Journalism, first in 2001-2004 when she successfully presented the M.A. in Media Studies major in Journalism in all academic decision-making bodies of the University, and second, in 2010-2012 when she conceptualized, wrote, and successfully presented the multimedia track of the M.A. in Journalism program as follows:
From 2010-2012, Marichu conceptualized, built the research, wrote, presented and successfully defended the multimedia track of the M.A. in Journalism program [erstwhile: M.A. in Media Studies (Journalism)] at the Graduate Council (composed of all graduate faculty), at the Faculty Assembly, the University Council Committee on Curricular Proposals, the University Council at large (academic body composed of all professors), the highest academic policy-making body of U.P. Diliman. With the invaluable help of the faculty and staff, she thereby successfully instituted the new multimedia graduate program of the Department of Journalism of the University of the Philippines. The work changed the face and substance of the graduate program of the Department, and brought the graduate curriculum to the 21st century, or the digital age.
In particular, she researched on, wrote, and successfully presented and defended the change in name from M.A. in Media Studies (Journalism) to M.A. in Journalism to reflect UNESCO and CHED standards and the global trend of specialization in the graduate school of the journalism department.
Specifically, she researched on, wrote, presented and successfully defended the
following new graduate courses:
1.Online News Production (producing web content from breaking & developing news & social media updates, & generating interactive materials);
2. Newsroom Management (Organization & Management of Multimedia Newsrooms);
3.and the re-tooled Advanced Reporting by making said course multimedia (newsgathering & reporting for the multimedia);
and the standard syllabi of these courses.
At the start of her 2009 term as department chair, Marichu summed up years of academic and professional work by faculty members, and conceptualized a proposed vision, mission, and goals for the Department. This was articulated in a Journalism Vision-Mission Paper, which was reviewed and approved by the journalism faculty, and uploaded in 2010 at: http://masscomm.upd.edu.ph/journalism/programs/vision-mission-statement-dept-journalism and published in the journalism department academic catalogue.
For the first time also, the Department articulated its research agenda. Marichu summed up years of research experience by the faculty and presented a Journalism Research Agenda, which was reviewed and approved by the UP College of Mass Communication by the College Executive Board, and uploaded in 2010 at
http://masscomm.upd.edu.ph/journalism/proposed-research-agenda-department-journalism-college-mass-communication-0 and published in the journalism department academic catalogue.
From U.P. Diliman to the world — CNN International, the 24-hour cable news channel of the Turner Broadcasting System division of Time Warner, through its staff in CNN London, upon endorsement of the Dean based on an invite from and coordination with CNN International, asked her to search for, screen, recruit, and shortlist candidates for appointments to i-Report of CNN International. She successfully accomplished the task and met the deadlines, from which , for the first time in the history of the Philippines, ten Filipino students, all from UP Diliman CMC, were chosen by CNN International as CNN International i-Report contributors
Her international academically published work includes the uploaded work by Amazon in 2011 (Asian Media Information & Communication of Nanyang Technological University): Mateo, Florinda & Lambino, Marichu (2006) “(Chapter 4) Philippines, people’s power revolution redefines the role of the media”. In Kalinga Seneviratne & Suganthi Singarayar (Eds.), Asia’s march towards freedom of Expression and Development. Singapore: Asian Media Information and Communication Centre (AMIC) and School of Communication and Information, Nanyang Technological University (SCI-NTU)], Distributed by Amazon worldwide, published by Asian Media Information and Communication Centre (AMIC) and School of Communication and Information, Nanyang Technological University (SCI-NTU).
As resource person and academic to the worldwide audience on topics of media law, media ethics, and new media issues, her work includes presenting well-backgrounded legal opinions and legal discussion to national and international television audiences, as follows:
The ABS-CBN News Channel “Media in Focus” media issues show asked her to be the resource person for its April 23, 2009 episode on the topic of the legal implications of the news coverage of police accusations against news anchor Ted Failon in the aftermath of her wife’s suicide. She rendered her legal opinion in an interview on right of a free press versus the right of any accused to a fair trial and the possible abuses not allowed by the courts such as prejudicial publicity, sensationalism, vigilantism, and excessive publicity.
She discussed privacy issues in the social media in the number one highest rating afternoon talk show The Buzz of ABS-CBN Channel 2 free public television on November 29, 2009, pegged on an actress complaining that her FB rants became public without her control.
The ABS-CBN News Channel “Media in Focus” show asked her to be the resource person for its episode on January 30, 2010, on the topic of online libel. She rendered her legal opinion on live television on the libel complaint filed by former DSWD Secrtary Esperanza Cabral with the NBI against a blogger only known as “Ella” who blogged about alleged government delay in distributing relief goods in the wake of typhoons Ondoy and Pepeng.
Her legal opinion was re-published by the online news portal of ABS-CBN at abs-cbnnews.com also on January 30, 2010.
Again, the ABS-CBN “The Buzz” top rating television show on free public tv asked her to be the resource person for its April 10, 2010 episode on privacy issues, arising from the “wardrobe malfunction” of actresses during public televised performances, where she rendered her legal opinion on the topic right to privacy with the “subset” for public figures on “right of publicity”, or the right of an individual to control the commercial exploitation of his/her face, body, or images arising from photos or videos of one’s face or body, and one’s name, identity, and likeness.
Her legal opinion was re-published by the widely viewed top rating entertainment news online Philippine Entertainment Portal (pep.ph) in its April 12, 2010 edition.
On August 10, 2010, the ABS-CBN News Channel “Media in Focus” asked her to be the resource person on legal and ethical issues arising from crime-reporting and the news coverage of the arrest and shootout of the police with carnapping suspect Ivan Padilla. She rendered her legal opinion on guidelines that should be observed in making sure that the right of the accused against prejudicial publicity and to a fair trial should be observed.
In the aftermath of the international hostage-taking standoff in Luneta which resulted in the death of all the hostages and the perpetrator, ABS-CBN News Channel “Media in Focus” asked her to discuss on Sept. 21, 2010 the legal and ethical issues arising from the live news coverage of said hostage-taking incident.
Upon the rise of cyberbullying in the social media, she presented the pertinent laws and her legal opinion on cyberbullying on Twitter and how to counter-act it, in the top rating afternoon talk show “The Buzz” on public free television of ABS-CBN Channel 2 on October 31, 2010.
The online version of her legal opinion was published by the internet news portal of ABS-CBN on November 3, 2010.
Her legal opinion on online libel where a dance professor wanted to sue certain bloggers and netizens in a chat forum, was sought and presented in the primetime television news program Saksi of GMA 7 free public television on January 13, 2011.
Her legal opinion was re-published in the leading online news portal Yahoo.ph on January 14, 2011.
She discussed censorship and the atrocities during the Marcos dictatorship in connection with the Marcos campaign for a hero’s burial for the dictator at the Libingan ng mga Bayani, in the government channel RTVM Channel 4 in the show “Equilibrium” hosted by former senator Sonny Alvarez on April 19, 2011.
On radio at DZUP, she presented a legal discussion as interviewee of the Ampatuan town Maguindanao Massacre, live radio interview, on December 3, 2011.
In the weekend afternoon television show “Showbiz Inside Report” of ABS-CBN Channel 2 free public TV, she gave a legal discussion on “celebrity twitter wars” (movie stars bashing each other on twitter) and on cybercrimes on March 24, 2012.
On primetime news in State of the Nation in GMA 7 news channel at Channel 24, she gave a legal discussion on copyright infringement and plagiarism of visual information arising from the winner of an international photography contest having submitted a plagiarized photograph on October 23, 2013.
Marichu is also an active member of the University Council. The UP Diliman University Council, the highest academic policy-making body of U.P. Diliman composed of all the professors on the University in Diliman, elected her to serve as member of the University Council Committee on National Policies for the term 2009-2010.
HO!hi.
Good article!
[…] Student #15 […]
Dear Mr. Ramil Masibag,
Hindi ko po kilala si “EJ feighl”; paumanhin. Maraming salamat sa pagsulat!
– marichu
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[…] of broadcast journalism.”Oct 11, 7:44 PM — [ Edit | Delete | Unapprove | Approve | Spam ] — About 23. Kmart (student#11) | 24. [J192 MWX] [Post unedited by blog administrator]In the October 9, […]
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[…] are a part of the audience.”Oct 5, 1:38 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About Kmart (Student#11) | [J192 MWX] [Post unedited by blog administrator]Post on ‘Good […]
[…] are a part of the audience.”Oct 5, 1:38 AM — [ Edit | Delete | Unapprove | Approve | Spam ] — About Kmart (Student#11) | [J192 MWX] [Post unedited by blog administrator]Post on ‘Good […]
Hi Ma’am Marichu! I was actually wondering where my favorite Media Ethics and Law teacher from CMC is nowadays because I don’t get to see you much anymore in TV. Anyways, glad to have discovered your blog from UP CMC friends. : D
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i see difficulty in reading your blog, can u do some changes..
ok, i’ve reverted to the washed-out grey background. thanks.
Hi maam! Im sorry im not able to go to class today because of stomach problems. But heres the requirement im supposed to pass today. Thank you.
ANGULO_J101Lambino Selfie Report: http://youtu.be/iL_dew5jZSQ
Angelien Espineda
II – BA Broadcast Communication
Favorite Book: Harry Potter series because this was the first series that made me appreciate books
Favorite Film: Snowpiercer because it showed what could happen with society in the future
Favorite Media Practitioner: Karen Davila because she is a strong empowering woman who is not afraid to voice out her opinions
Favorite Song: Alright by Kendrick Lamar because it is one of the rap songs that actually has social relevance
Favorite Meal: Fish and Chips because I eat fish more now
7 Hobbies: Photoshop, playing the piano, watching TV shows and films, reading books, playing frisbee, writing stories, sleeping
https://www.facebook.com/cheskafamatiga/about?section=bio&pnref=about
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Hello ma’am. I apologize for being absent during the first meeting.
https://dulds2016.wordpress.com/2016/08/23/first-blog-post