Notes of my ethics students

Photo right-clicked from U.P. Diliman website (www.upd.edu.ph) by blog administrator

Quote “Violation made by “Kapuso Mo, Jessica Soho”Quote ”First Blog Entry
quote “By: Sheena Serrano student # 18 – Comm 192/MWX
quote “(Unedited by Blog Administrator) Quote “Last Saturday,June 30, 2007 at around 8:30 p.m., a show in GMA-7 entitled Kapuso Mo, Jessica Soho violated children’s rights as well as the Journalistic Code of Ethics when they showed the face of a seven year old child. The topic was about abandoned babies and one of the people that they featured was a child named Sam.

Quote “Sam was abandoned in Quezon City Circle when she was a baby. Since then she had been cared for by her foster parents who found her. Sam’s face as well as her full name, _____ (name deleted by blog administrator for legal and ethical reasons), was shown on television. This is a clear violation since it was stated in the expanded code of Journalism that the identities of children must be withheld. The child should have been protected especially since the story is quite sensitive. The stigma that the child might receive after coming out of the show might prove to be traumatizing to her as she grows up since a lot of people now know that she was abandoned.

Quote “Her right as a child was also violated when the show disclosed her identity since under our laws her identity should have been protected in order for her to live a normal life like any other children. What the show, “Kapuso Mo, Jessica Soho”, should have done was blur her face or least pixilated so people would not recognize her identity.

Quote “Sheena Serrano student #18 – July 4th, 2007 at 7:55 p07 e” closed-quote.

End of entry abovexxxxxxxxxxxx

quote “First Blog Entry
Student Number 13 – July 4, Wed
quote “(Unedited by Blog Administrator)

Photo right-clicked from file of the website of the Office of the President of the Republic of the Philippines (ops.gov.ph) by the blog administrator quote “On 28 June, the Manila Standard Today published a story that not only used a single source but also gave improper emphasis to the subject.

Quote “Under the headline “First Gentleman meets scholars in Malacanang,” the story focused on presidential spouse Jose Miguel Arroyo’s post-surgery condition rather than the batch of medical students who are to receive the grant.

Quote “Even more preposterous was its lead: “I’m a walking miracle,” Arroyo said. He then told the students that he is now 20 lbs. lighter and thus feels ten years younger. And to put context to the story, it ended with the announcement of Arroyo’s 61st birthday. July 4.” Closed-quote.

End of entry above xxxxxxxxxxxxxxxxxxxx

Another photo of U.P. students, right-clicked from U.P. Diliman website (www.upd.edu.ph) by blog administrator Quote “First Blog Entry
quote by Jericah Regado – Comm 191/WWX
quote “Unedited by Blog Administrator

Quote “I always ride the MRT, and this gives me close encounters with the gigantic billboards along EDSA. But the one that catches my attention is Roxanne Guinoo’s billboard of White Castle 69. In this huge advertisement, the image of the alcoholic drink is in the right side, Guinoo riding a horse is at the center, while another image of Guinoo is in the right side, in her red two-piece bikini. Aside from her indecent clothing, she is holding the bottle of White Castle 69 near her genital organ.

Quote “This bollboard (sic) violates Article IV, Section 1, Numbers 5 and 6 of the Advertising Code of Ethics. It says that: “Indecent exposure of the human body, and suggestive portrayals shall not be allowed.” and “Advertisement should not exploit persons as sex objects and should not carry any sexual double entendres.” In this advertisement, Guinoo is wearing only a two-piece bikini, and I really cannot understand why she has to hold the product near her genital organ. Of course, this can lead people, especially men, to look near her genital organ. This also suggest a double meaning. For me, it says that having White Castle 69 is almost the same as having a sexual intercourse with a woman. This billboard also presents women, especially Roxanne Guinoo, as sex objects. As we all know, the primary market of alcoholic beverages is men. And having Guinoo as its endorser, with the kind of context used in the advertisement, clearly states that White Castle 69 projects women as sex objects for men and that they can be used in selling products aimed for men.

Quote “Jericah Regado – July 3rd, 2007 at 7:55 p07 e” closed-quote.

End of entry above xxxxxxxxxxxxxx

Quote “By Madel G. Martin – Comm 191
quote “(unedited by blog administrator)

Quote “Celebrities, big stars and famous personalities, all have become part of every Filipino’s lives. With the advent of advertising, market players embark on ways to improve their sales and marketing strategies. Market players thought of using the fame of celebrities to push the sales of their products higher. They thought of having these big stars endorse their products so that those people who idolize them will patronize the products as well. Thus, there came the trend of celebrity endorsements. Whatever channel on television, there appears the same commercials being aired over and over which obviously is an indication of how effective the endorsement is and most especially, of how that particular celebrity endorsing the product affected or influenced the packaging of the product. That is why we start to think, is the celebrity culture in the Philippines is such a big hype that every product the stars we idolize endorse we end up buying or using them as we think they do too?

Quote “But, one interesting or should I say, innovative commercial is being aired today on television. It is the Bio-flu commercial wherein a father gives his sick son a medicine and stayed beside him all night to take care of him. It is a different commercial because we can see here a father, instead of a mother, who nurtures and takes good care of his son. Aside from this, there is no celebrity who needs to endorse the product. The simple image of the caring father itself is enough to raise the emotions of the viewers and make them consider buying the product.

Quote “For me, the Bio-flu is not just a new trend in advertising. It is also a positive reflection of the Filipino culture, the Filipinos’ high regard of the family.” Closed-quote.End of entry above. xxxxxx