Sugar. Written by Student # 3

Flegel, Georg. Still-Life with Bread and Confectionary. Oil on wood, 21,7 x 17 cm Städelsches Kunstinstitut, Frankfurt. Downloaded with express permission from the Web Gallery of Art at http://www.wga.hu from site admin Emil Kren, Ph.D.. Many thanks.

On advertorials. Written by student number3 Media Monitor Entry 3, Student #3 (04-13939). Unedited by blog admin

Quote “In last Wednesday’s (February 20, 2008 ) issue of the Philippine Star, on no less than the front page itself, is a covertly posted advertorial posing as a news item. Coupled with stories of today’s critical issues, from the latest on the ZTE Scandal to the FBI investigation of Dulmatin’s supposed death, and right under the headline of Fidel Castro’s resignation is the headline “HUNDREDS ZEROED AS COCA-COLA LAUNCHES ITS NEWEST PRODUCT”. (sic, indicate if caps supplied – blog admin)This, as it was shamelessly (and no doubt expensively) guised (sic) by Coca-Cola’s PR agents, may of course seem like another important headline of the day to the untrained eye, given of course the unassuming eye of students of journalism, its (sic) is obvious that the Philippine Star has committed another act of completely selling out and of going against the code of ethics media practitioners are bound to follow (sic).

Quote “I know this particular example refers to print media, but I will cite a clause from the KBP, seeing it applicable to the issue tackled by this piece. According to the 5th section of the KBP Code, the one particularly on advertising and advertorials, “commercials in the guise of news” should not be allowed. Applying it to this particular “front page story”, having a headline of an advertorial about a Coke product in the front page of The Philippine Star, is an obvious violation of the ethical principles of journalism. 2008/02/25 at 11:05 AM” closed-quote.