The 9th media monitor can be posted here. Students are invited to dedicate their review to Prof. Florinda “Florie” Mateo, PhD, and family — Prof. Florie’s recent work included research in “cultural industries”.
Using the KBP Code of Ethics and the MTRCB guidelines, members of the ethics class may review media content in the form of dramatic, artistic, literary (textual) and other creative work such as those from the:
1.television industry ( students may review content such as telenovelas, variety shows, morning & noontime shows, children’s shows, game shows);
2.music industry (students may review content such as music videos, music streaming, music radio programs);
3.film industry (students may review content such as movies, movie trailers, etc.) ;
4.sports industry (students may review sports as beamed or shown in the media, sports promotions, etc.);
5.entertainment industry (students may review all forms of entertainment as disseminated thru the media including the internet); 6.publishing industry (students may review content in glossy magazines, coffee table books, etc.);
7.advertising industry (students may review advertisements in any form including “outdoor media” or “special media” such as billboards, posters, etc.).
(Photo by Philippine Star, filtered & superimposed with graphics by by blog admin, used here non-commercially for academic purposes)
As discussed before, the review should specify the ethical standards used as basis of the commentary. The review for this media monitor should use not industry standards or genre standards or commercial standards but ethical standards as taken up in class.
Review of media content created by the “cultural industries” will given a bonus score of 10 points. Pls indicate in the title that it is a review of media content created by the “cultural industries” (in memory of Prof. Florie Mateo).
(The regular media monitor will be given the usual maximum of 5 pts).
The usual deadline of Tuesday 7pm applies.
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[Review of Content by cultural industries in memory of Ma’am Mateo]
The following link is the summer station ID of ABS-CBN, titled “Shine, Pilipinas”. All throughout the video, stars from different talk shows and tv series of Channel 2 participate and display the enjoyable things to do during summer. The video also shows that everyone is able to have a fun summer, while the tagline “Shine Pilipinas” plays as chorus to the song. What is also good about it is that different activities in the country are promoted such as visiting the National Museum, diving in local beaches for leisure or to help biodiversity (e.g. Piolo Pascual dropping a hollow block for fish to swim through), and participating in fiestas. I would say that this station ID follows the KBP code of ethics in encouraging our culture as essential and relevant in the Filipino setting and during the season of summer. The video also aims to make us feel good about summer while using celebrities to spread the “positivity”, as stated in the video description.
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[Review of Content by cultural industries in memory of Ma’am Mateo]
The Belo Medical Group has a funny way of advertising their services. In one of the mirrors in their building, there’s some text inscribed, saying, “For every beauty issue there is Belo Medical Group,” so that every person who wants to check themselves on the mirror would be able to read the text and be compelled to look for imperfections in their body. Then, after finding plenty, the text also urges people to have all the imperfections removed by availing of Belo’s services. Ethically speaking, advertising should uplift the Filipino morale and the advertising industry should advertise products and services that would positively contribute to the Filipino lifestyle, not the other way around. Although it may prove to be effective for Belo, it nonetheless exploits and capitalizes on a Filipina’s insecurities and often times poor or negative body image, which more or less is brought about by the media’s idealized notions on women.
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[Review of media content created by the “cultural industries”]
In the entertainment industry, “Flip top” battles are widely popular especially on the internet. They are recorded and uploaded videos of at least two participants who compete in the form of teasing, discriminating, and embarrassing one another. The one who throws off the most entertaining and “poetical” lines is declared winner. Some even say that flip top is the modern form of Balagtasan. They are held regularly and so is the updating of the videos in Youtube.
If judged according to the KBP Broadcast Code of Ethics, I believe that Flip top battles videos uploaded on Youtube violate certain provisions. First, it does not consider children viewers who might happen to, or even intentionally search for it on the internet. Unlike in TV and in cinemas where there are warnings for parents to guide their children in watching, on the internet, parental guidance is close to none. Still on children, flip tops do not promote their welfare because it does the opposite of helping develop their mental, social, psychological, emotional, and spiritual maturity. Last and most importantly, flip top battles make discrimination a form of entertainment. In fact, a major element in winning is to attack the opponent, could be about his race, religion, color, ethnicity, gender, physical features, mental disability, past experiences, and others, in the funniest possible way, which, on the whole, completely contradict the principles of ethics.
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[Review of Content by cultural industries in memory of Ma’am Mateo]
“SM Prime eyes Zamboanga, Butuan for Mindanao mall expansion”- ito ang headline ng balita na nabasa ko sa ABS-CBN. Kung iisipin at babasahin ang nilalaman, tila isa itong form of advertising. Tila iniimbitahan ang mga mambabasa na pumunta sa SM. Bukod dito, nakasaad din sa balita ang iba pang lugar na pagtatayuan ng SM.
Ang balita ay lumalabag sa KBP Code of Ethics. Ayon sa code of ethics, “Advertisements in the appearance of news are prohibited. Furthermore, advertisements should be plainly distinguished from the news.” Malinaw na walang nakalagay sa balita na layo nitong i-advertise ang SM.
Link to the news: http://mobile.abs-cbnnews.com/business/04/15/15/sm-prime-eyes-zamboanga-butuan-mindanao-mall-expansion/
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(Review of Content by cultural industries in memory of Ma’am Mateo)
violates Article 22, which states that “A person’s race, religion, color, ethnicity, gender, and physical or mental disability shall not be used in a way that would embarrass, denigrate, or ridicule him.”
Although not directly, it discriminates Dranreb because of his size. Although he agreed to be interviewed, the way the headline was presented by using the word “lumobo” is still wrong.
Link to video: https://www.youtube.com/watch?v=3_VMsWtITWs
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[Review of Content by cultural industries in memory of Ma’am Mateo]
Ang “Nathaniel” ang pinakabagong teleserye sa primetime na inihahandog ngayon ng ABS-CBN. Base sa mga trailer ng palabas na ito, isa nanaman ito sa mga teleserye ng ABS-CBN na angkop sa mga batang manunuod at magtuturo ng mabuting asal ‘di lang sa mga bata kung hindi pati na rin sa matatanda. Inuudyok ng KBP Code of Ethics ang pagpapalabas ng mga programa na makatutulong sa pagtuturo sa mga bata ng tamang pag-uugali at pagiging isang mabuti tao sa kabuuan. Sa tingin ko ay nasunod ito ng ABS-CBN sa pagpapalabas nila ng ganitong klase ng programa.
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Muslim nations’ leader support BBL
In one of the relatively few moments when the Muslim sector is put in good light since the issue regarding the Mamasapano incident, the news is ethically correct by being objective in trying to show all the sides involved in the story. Instead of the more common danger of reducing the members of the Muslim sector as “distanced” from the majority, the news shows their good side not commonly shown in mainstream media. In the news, Muslims are depicted as cooperative to the government and supportive to the pursuit to peace in Mindanao by the passing of the BBL. With this, the news also avoids from stereotyping which is the responsibility of the media.
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[Review of Content by cultural industries in memory of Ma’am Mateo]
This week, MMDA released a Facebook advertisement against smoking in public. Due to the outrage of some people, they have since taken it down but a screencap of it can be seen here (http://1-ps.googleusercontent.com/hk/8Ej_RX2NZOuQFXTAduxSTxjZzh/newsinfo.inquirer.net/files/2015/04/619x364xMMDA-ad-660×388.png.pagespeed.ic.TctkM2SKuL9ODXBO4adK.png). In my opinion, this ad is sexist and violates Article 22 of the KBP Code of Ethics, which states “A person’s race, religion, color, ethnicity, gender, and physical or mental disability shall not be used in a way that would embarrass, denigrate, or ridicule him.” It reinforces stereotypes and gender roles, implying that men and women are not equal, that there is a stronger sex, etc. It also implies that smoking is gendered, when it fact it is not. Not smoking in public is about respect, not about gender.
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2012-01943
As published on: http://thekriselle.tumblr.com/post/116982351113/apr-21-media-monitor
[Review of media content created by the “Cultural Industries”: In memory of Prof. Florie Mateo]
Even if I am broadcast major, I must admit that I rarely watch TV. Ironic, right? If I were to turn on the TV, it is just to serve as a background noise in the house (with a little exception, of course, for news programs). But just this Saturday, there was a different turn of events because of the tagalized Spongebob Squarepants in ABS-CBN.
Last Saturday’s episode is entitled “The Way of the Sponge”, and the program wasn’t modified at all except for the language. The supposed 15-minuter children’s show features violence in the form of karate, with eyes gouging out, and a little shaming of characters as their pants get drop. There is also a scary part where the faces of the characters experiencing hypoxia get zoomed in extremely.
Spongebob Squarepants is a program prominent for integrating these themes into children’s shows. It is a clear violation to some of the provisions written under the KBP Broadcast Code of Ethics, such as: (1) children’s programs shall contribute to the sound and balanced development of children, (2) children’s programs shall not foster violence as a desirable way or a means of resolving conflicts and problems, and (3) children’s programs shall not depict inappropriate sexual subjects or violent actions.
In programming for broadcast, Nickelodeon, Spongebob’s home network, airs the program in a much later time slot since it depicts violence. However, ABS-CBN’s Spongebob time slot of 9:00-9:15 AM is problematic since more children probably have more access to television early in the morning. Well, the fact that it is called a “children’s show” is questionable in the first place anyway.
As if to lessen the guilt, ABS-CBN airs Superbook, a wholesome biblical children’s show, right after Spongebob.
See also: The Way of the Sponge Promo Video in English
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2012-01943
As published on: http://thekriselle.tumblr.com/post/116982351113/apr-21-media-monitor
[Review of media content created by the “Cultural Industries”: In memory of Prof. Florie Mateo]
Even if I am broadcast major, I must admit that I rarely watch TV. Ironic, right? If I were to turn on the TV, it is just to serve as a background noise in the house (with a little exception, of course, for news programs). But just this Saturday, there was a different turn of events because of the tagalized Spongebob Squarepants in ABS-CBN.
Last Saturday’s episode is entitled “The Way of the Sponge”, and the program wasn’t modified at all except for the language. The supposed 15-minuter children’s show features violence in the form of karate, with eyes gouging out, and a little shaming of characters as their pants get drop. There is also a scary part where the faces of the characters experiencing hypoxia get zoomed in extremely.
Spongebob Squarepants is a program prominent for integrating these themes into children’s shows. It is a clear violation to some of the provisions written under the KBP Broadcast Code of Ethics, such as: (1) children’s programs shall contribute to the sound and balanced development of children, (2) children’s programs shall not foster violence as a desirable way or a means of resolving conflicts and problems, and (3) children’s programs shall not depict inappropriate sexual subjects or violent actions.
In programming for broadcast, Nickelodeon, Spongebob’s home network, airs the program in a much later time slot since it depicts violence. However, ABS-CBN’s Spongebob time slot of 9:00-9:15 AM is problematic since more children probably have more access to television early in the morning. Well, the fact that it is called a “children’s show” is questionable in the first place anyway.
As if to lessen the guilt, ABS-CBN airs Superbook, a wholesome biblical children’s show, right after Spongebob.
See also: The Way of the Sponge Promo Video in English – https://www.youtube.com/watch?v=_6iTJtIrzlc
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Comm 110 W 4-7
2013-11425
[Review of Content by cultural industries in memory of Ma’am Mateo]
Link to the Article: http://myxph.com/charts/pinoy-myx-countdown/
This article violates the KBP Article No. 15 (Music) which states that “The tabulation or ranking of recorded music (“Top 10 Hits”, “Top 40”, etc.) must be based on valid criteria (such as album sales, number of requests, etc.) and supported by evidence”. Although the rankings are listed on the article, there are no supporting details included in it.
In order to make the article ethical, it should have included numerical evidences which supports that the countdown is really valid.
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Comm 110 W 4-7
Review of content created by the “Cultural Industries”: Dedicated to Prof. Florinda “Florie” Mateo, Ph.D
https://roselovegood.wordpress.com/2015/04/21/review-of-content-created-by-the-cultural-industries-dedicated-to-prof-florinda-florie-mateo-ph-d/
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[Review of Content by cultural industries in memory of Ma’am Mateo]
Kid Kulafu film trailer: https://www.youtube.com/watch?v=zkLQsxpIOjU
The first point of criticism for this online trailer of Kid Kulafu from the official ABS-CBN Star Cinema channel is its failure to indicate that the following scenes in the trailer will be showing violence– particularly in the form of bullying and fighting. This failure of indication is a red flag, because the Internet is accessible to practically everyone. The fact that the main character in the film is a child and playing the life of a very famous figure, Manny Pacquaio, makes this film very appealing and popular among the masses. Children might even see this as a form of idolization and imitate the character. Star Cinema should be aware of this and indicate a disclaimer for the violence to follow.
However, this film does follow the KBP Broadcast Code of Ethics Article 24, Sec. 3 as it does not glorify and encourage violence. The boxing is contained in the formal setting of the sport and not outside such confining premises. Although there was a scene of children fighting and bullying. But it does not glorify or put the bullies in the positive light. Instead, it shows the after-effects of the bullying from the victim’s point of view.
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[Review of Content by cultural industries in memory of Ma’am Mateo]
“Pangako Sayo” trailer link: https://www.youtube.com/watch?v=X33k2DsGqp4
According to the KBP Broadcast Code of the Philippines, Article 20. Section 1 on Culture and Tradition: “Traditional Filipino family values such as family unity, mutual respect, trust, helpfulness, and affection shall be upheld.” In this teleserye by ABS-CBN, it shows or discusses the culture of the Filipino people of being family oriented. It became true to the the provisions KBP gave of showing family unity against all odds or to overcome the problems faced by the family. it also showed the mutual respect, trust and affection towards other kinds of relationships. On the other hand, to put it in the topic of “culture industry”, mass media or other forms of media, for this case, television, comercializes and markets culture that shape how the audience perceive life. In here, it shows that “love”, the universal solution, conquers all which makes us the audience be passive on our daily lives. This kinds of platforms doesn’t concretely touch the real societal issues of our society and not putting the “real” in the “reel”.
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https://charmaineguillermocomm110mediamonitor.wordpress.com/2015/04/21/9th-media-monitor-a-review-of-media-content-created-by-the-cultural-industries-in-memory-of-prof-florie-mateo/
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[Review of Content by cultural industries in memory of Ma’am Mateo]
Content to be found in: https://www.youtube.com/watch?v=n3Gqc5S6t2U
Well, it is said that I can review all forms of entertainment media released over the internet, so I chose this one. This is a 2007 commercial ad released overseas (but definitely reaches us via the internet) for a game that’s rated E10+ (Everyone aged 10 and up), but the ad itself features profanity. It covers a child of undisclosed age (assume he’s at least 10 years old because of the game’s rating) who was given a present: a game for his portable gaming console. Then his mom enters the picture singing him a happy birthday while holding a sponge cake. The kid then interrupts his mother and curses her for giving him sponge cake, which, by coolness standards, is way off from a game that features rock bands (from a 10-year-old’s perspective). A related article (link to be disclosed below) features the same ad and another, more inappropriate one for the same game. Due to NSFW reasons, details regarding the other ad will remain undisclosed.
As for violated provisions, said ads (yes, both) partially violate sections 10, 11 and 12 of article 11 (Children programs and welfare) of the KBP Code of Ethics. As to why I say partially is because while the ads are morally harmful for kids, it is, after all, released over the internet; there are currently no provisions in the KBP Code of Ethics that rule over such content.
Kotaku AU article on the ads: http://bit.ly/1HPCzju
Note: the above link is NSFW.
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[Review of Content by cultural industries in memory of Ma’am Mateo]
“Dove Choose Beautiful” video ad: https://www.youtube.com/watch?v=4dq25j-WhzY&feature=youtu.be
Article 22 of the KBP Code of Ethics says, “A person’s race, religion, color, ethnicity, gender,
and physical or mental disability shall not be used in a way that would embarrass, denigrate, or
ridicule him.”
This ad for Dove and their beauty products does a respectable job for promoting women’s beauty no matter what size or shape. At face value, it’s well-executed and it promotes a positive message for women.
But one must remain critical that Dove is still a brand that is interested in selling products. Therefore, it is questionable how sincere their “positive” message is when the aim of advertising is still to sell beauty products on unsuspecting women. Sure, this ad is much better than other blatantly sexist ads, but it remains problematic as Dove’s version of feminism is limited to body issues and selling its products, failing to see a larger perspective.
Jethro Jamon
2011-18148
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