Ethics (OVERBOOKED) Orientation 2020
Second Term of the Pioneering class (pioneering a syllabus focusing on social media)
Communication and Media Ethics 2020
For class members: The assignment for this week is: The production and posting of the profile and avatar; and reading and analyzing the  first seven articles listed below, which will be taken up next week:
For the avatar and profile: This is worth 5pts, regular, for class members who meet the deadline: The deadline is : before or on Jan. 22, 2020, Wednesday 11:59pm)

ETHICS: COMMUNICATION AND MEDIA ETHICS C110 Overbooked. marichulambino.
Objectives: To familiarize students with ethical norms, standards, and formal provisions of ethics for the media including the social media, broadcast communication, the “entertainment industry”, advertising, filmmaking, communication research, and the news media; to raise the students’ awareness of contemporary issues and to develop the ability to identify ethical dilemmas


What is ethics, in general? What are the approaches to ethics? What are the four ethical ‘isms’?
“Ethics is about the ‘other’… (It) is concerned with other people … At the heart of ethics is a concern about something or someone other than ourselves and our own desires and self-interest.” xxx “(However) One problem with ethics is the way it is often used as a weapon. xxx If a group believes that a particular activity is “wrong” it can then use morality as the justification for attacking those who practice that activity… When people do this, they often see those who they regard as immoral as in some way less human or deserving of respect than themselves; sometimes with tragic consequences.” at:

        2ND WEEK
Since much of the conscious activity of most of the present generation revolves around mobile phones, digital devices, and the social media, either as Facebook users, Twitter users and followers, Instagrammers, youtubers, and as audience, and consumers, gamers, dreamers, fighters, and creators; and since there is no course in the entire University devoted solely to social media behavior, last August 2019, this section on Communication and Media Ethics started to pilot a syllabus that confronts, in large part, social media behavior. This is a continuation of the pioneering endeavor.
            U P D A T E S
Facebook and the social media in Review
      “Facebook: A decade of data scandals and controversies” Dec. 29, 2019 by Rappler at:

      “PH was Cambridge Analytica’s ‘petri dish’ – whistle-blower Christopher Wylie”, Sept. 11, 2019 by Rappler at:

       “Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online” Jan. 6, 2020 by BuzzFeed News at:

      “Here’s Facebook’s once-secret list of content that can get you banned” April 24, 2018 by Todd Haselton of CNBC (Consumer News and Business Channel) at

      (including the explanatory videos, exclude the ads)
       “Facebook releases community standards enforcement report” May 24, 2019 by Jonathan Shieber of at:

     (including the graphs and charts)
      “Men Are Scum” : Inside Facebook’s War on Hate Speech” March 2019 by Simon Van Zuylen-Wood of Vanity Fair, at:

     (including photographs)
      “Hong Kong protests: Twitter and Facebook remove Chinese accounts” August 20, 2019 by Dave Lee of BBC News at

     “Dark Web connects PH to mass shootings in US, Filipino pols’ vanities” August 6, 2019 by Tony S. Bigornia of the Inquirer, , at

      “Hate Speech Online” September 18, 2018 by David L. Hudson Jr., First Amendment Scholar, and Mahad Ghani, First Amendment Center Fellow, at

          x x x x x x x x x x x
PLS SUBMIT AVATAR & PUBLIC PROFILE ELECTRONICALLY Use nicknames only, or pseudonyms, or “aliases”, do not use your full names. (Deadline: Before or on Jan. 22, 2020, Wednesday 11:59pm, for 5pts, regular, for class members who meet the deadline; zero for those who don’t, in addition to not being entitled a seat next week 😊 )
Happy new term, everyone!
We will discuss the “Intro to the Course” next week as embedded above. BEFORE THAT, please accomplish the following requirements, otherwise, you will not be allowed a seat in class next meeting until accomplishment of the following: Please submit your avatar and public profile electronically – failing which, you will be excused so you can submit the requirement. PLEASE USE YOUR NICKNAMES ONLY, OR PSEUDONYMS, OR PET NAMES, OR “ALIASES” (hopefully, they are not aliases from a criminal record:) ).
This is a public site and you are advised not to use your full names.
FOR THE FIRST DAY OF CLASSES: In order to have an organized flow of class discussion: Everyone is required to attend the orientation on the first day of classes – even those who have not completed their payment. Experience shows that those who fail to attend the orientation fail to be aware of the requirements and class policies, fail to get their topics for reporting (for 60 points) and end up DISRUPTING THE CLASS with their noisy cellphones, noisy inquiries, and abrupt behavior in trying to get out of the classroom to comply with the requirements. Students who show inability to comprehend words will be asked to drop the class before wreaking more havoc.
Students will always be held responsible for whatever they miss as a consequence of their being late or absent, and are requested not to harangue the handling faculty to be given special treatment by way of a “personalized briefing”, or update, or to get topics. Students who persist in refusing to comprehend words will be asked to drop the class.
The class record and class scorecards of this class are electronic (with one print copy as final backup).
My avatar and public profile are in this site, in the “About” widget. The widgets appear at the foot of the site; the “About” widget is eleventh, scroll down.
ADMINISTRATIVE MATTERS: As stated, the class records are electronic and will be based on scores arising from compliance with the requirements, to be centralized electronically in the department file. Pls submit electronically your avatar and public profile by embedding them or linking them in this site, in this post, in the comments section (you may post them earlier, before classes). You may use the computers in the department, or the computers in the classrooms, or the free and public computers in the corridors and lobby, or the free and public computers in the library, or your own devices (the college has a free, public wifi).
The avatar is your digital public photo. For this class, do not submit an image of a cartoon character or a computer-generated image unless you want to be considered a winged creature in class. Do not submit a microscopic, dot-size photo unless you want a dot score for all the requirements. Pls make your avatar at least the usual 1” x1”. Thank you.
The public profile is the public description of yourself, the profile that you use in your public sites. Use your nicknames only, do not submit your full names in this site.
In your public profile, pls type as heading the designation of the class you are enrolled in (J101, or Ethics, or Media Law, or Grad Sch) — this will make the work of the department easier.
Then, pls include the following information in your “description”:
1.your course;
2.your favorite book or novel of all time (and state why);
3.your favorite film of all time (and state why);
4.your favorite media practitioner of all time (any medium: newspaper, broadcast, multimedia, film, social media, etc), (and state why);
5.your favorite song/ music/ band/ songwriter of all time (and state why);
6.your favorite meal of all time (and state why).
7.”hobbies”, if any (optional).
Those who do not have these will be asked to show or perform their own original composition in class as a description of themselves.
There are several ways of producing your public profile:
1.Thru your own public site (thru free sites such as FB, Twitter, tumblr, wordpress, blogspot, etc)
2.or thru Gravatar (a free app/site),
3.or thru (another free site/app)
(although there is nothing absolutely free in the internet: advertisers buy your info, so just use your nicknames, not your full names.)
If you’re using Gravatar or, the app automatically shows your avatar anywhere you post in the net, and in the comments section of this site, so you won’t have to embed, separately, your photo.
There are two ways of submitting them in the comments section of this post: 1.By embedding, as in-line text; or linking the url of your own site (pasting the url of your site in the comments section). Simply click the comments box at the end of this post, then type: you may embed your public profile and avatar, or paste the link to your site where your public profile and avatar appear.
If you are a recluse, or have zero presence in the internet, you may get the class email address from the department and email the requirement. You will need to FOLLOW UP the department to submit it to the handling faculty – the disadvantage of this procedure is — as experience shows – this takes more administrative steps; any delay will be counted against the student for failure to follow up efficiently.
A one-pager directory will be routed manually (print) in class where the student will be asked to write their email address and “name of person to contact in case of emergency” and that person’s contact info. This document is confidential and no one is allowed to borrow or to photocopy it.
Those who fail to submit an avatar and public profile will not be allotted an electronic classcard and will not appear in the electronic class record. Those who are not allotted a classcard and do not appear in the class record will be considered a fictitious character. Their grade will be posted by Princess Taalita in lightning and magma.

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