
Latest Pulse Asia survey March15-21 by age group, view here: They can be characterized by information media or disinformation medium: the Tiktok generation and the originally-TV-SMS generation (the generation that led the ouster of Marcos and/ or Erap) are carrying Leni up. (Based on studies, Facebook is the hub of disinformation — that’s where the FB age groups belong — this can be addressed by more fact-checking work in-person, H2H, online, etc.)
52 per cent of the electorate belongs to the 18-40 age group. Here is the voting preference based on age group from the latest Pulse Asia survey. To be fair, Pulse Asia approximated the proportion of the actual age demographic of the present electorate.
The survey does not yet include the effects of 1)endorsements by mayors, political parties, breakaways of political parties, professional and influential organizations — 2)it does not even cover yet the bandwagon effect of the mammoth Pasig-Metro-Manila rally evening of March 21, 2022 (the crowd swelled in the evening 21st, this survey ended daytime 21st) and does not include the multiplier effect of the succeeding record-setting rallies; and 3)and reverberation from reports on the mind-blowing P203 Billion tax debts that Marcos Jr refuses to honor, and other events.
Characterization: If you’re a sociologist or economist, you can characterize the age groups by their position in the economic production or their mobility/lifestyle/driving ambitions, etc. to offer some basis of analysis (and please stop interviewing the same tired old “political analysts” who offer no data when they give their opinions), if you’re a historian, you can characterize the age groups by their exposure to actual events.
This blog will characterize it by information media or disinformation medium: the Tiktok generation and the originally-TV-SMS generation (the generation that led the ouster of Marcos and/ or Erap) are carrying Leni up. (Based on studies, Facebook is the hub of disinformation — that’s where the FB age groups belong — this can be addressed by more fact-checking work in-person, H2H, online, etc. )
Here’s the table from Pulse Asia (color highlight supplied for easier visualization)

Graphics by Pulse Asia, used here non-commercially for academic purposes.