The SWS survey reported out today by the news media, and supported by a press release from Malacañang spokesperson Sonny Coloma, is NOT a survey to measure the most possible voter preference for President  in the next elections. (such a survey would ask respondents: “If elections were held today, whom would you vote for President?”). Rather, it is a survey that measures the top three most familiar names. Supposedly, it asked 1,200 respondents whom they think are the top three leaders of the country. That’s not a “presidential survey”, and its reporting, unilaterally, uncritically, without clarification, is meant to deceive.

       And who hailed the SWS survey again? See first paragraph. Malacañang spokesperson.

     The SWS survey report is generic, misleading, and meant to deceive the public. The survey is akin to asking respondents to enumerate three known names as government officials.

      At best, it is like asking respondents:

       “If there were three Presidents that could be elected, what names come to mind?…”

       “If there were a country that has three heads of State  to rule that one country at the same time, who are these possible three heads of State that would preside over one small country all at the same time?…”

         “If there were an archipelago composed of three groups of islands, who are the three Presidents that would rule these three groups of islands at a division of one group of islands per head?…”

        “If one small island-nation would have three heads of State that would divide up that one small island-nation into three fiefdoms, who are these three heads of the Hydra, este, er, heads of State?…”

        and so on.      

          The fact that the Malacañang spokesperson hailed the most recent SWS survey (on the possible three heads of the Hydra, este, er, three heads of State to rule all at the same time) tells you where the report is coming from.