Notes of Student Number 14.
Unedited by blog administrator
Quote “In a cab ride to UP last June 20, the radio was tuned in to a GMA7 news program hosted by Mike Enriquez. After a few news reports, Mike Enriquez was suddenly pomoting North LUzon Expressway and how it is so sturdy because of the cement that was used to complete it. A news program turned into an advertisement of Portland Cement. and as if not yet satisfied, Mr. Enriquez went on with the same mantra for five minutes; it is safe to travel through NLEX because it was made from Portland Cement.
Quote “This was an outright violation of the provision on conflict of interests in the code of ethics. Though it is rampant that news reporters are turning to product endorsers, it is rather unacceptable that watchdogs are bluntly promoting products that could have been or could be subjects of issues.
Quote “Promoting products may not be illegal for news reporters but it certainly casts shadows in their credibilty as supposedly “truth-tellers.” If a negative issue arises about the product that they endorse, how will they be able to perform their duty as watchdogs and not breach the contract that they signed? this is one tough question that a lot of our reporters today has to address.” Closed-quote.
