The 3rd Bonus, outdoor media of politicians, can be posted here or in the previous post (5th Media Monitor). To give more chances to everyone, this has been expanded to all politicians in any venue or place. Fyi. (bonuses can be posted as a weekly media monitor on any week, but take note that as sem-end draws near, the student narrows down his/her chances as only one post per week is allowed, cramming, or congesting multiple posts into one article, is not allowed as the purpose of this exercise is to develop the habit of viewing or reading media content with discernment)
Materials that may be considered “premature campaigning” as outdoor media (3rd Bonus) or as ads in the broadcast media (1st Bonus) — for being unfair, deceptive, and misleading — can be reviewed as part of the media monitor of the class under the following general, catch-all terms and standards: “Advertisements must be honest, truthful and accurate”; “Advertisements should not be deceptive or mislead the public”; “Advertising copy, slogan or terms should not tend to mislead, or confuse” the public; “Advertisements should always be readily perceptible as commercial announcements and should not create any misimpression that they are news or editorial items or public service announcements. Applicable guidelines of the relevant media industry should also be observed.” “Advertisements must not use expressions reserved for important news and public service announcements (eg ‘news flash’);” “Claims…should not mislead the persons to whom they are addressed by inaccuracy, ambiguity, exaggeration or omission;” inaddition to the following broadcast standards: “Equal opportunity in the access of airtime shall be given to candidates and political parties.” “The amount of airtime allotted to political propaganda and the rates to be charged for it shall be consistent with existing laws.” “All broadcasts of election propaganda shall be identified as such and shall be identified through the words “paid for by” followed by the name of the candidate or political party for whom the election propaganda is being broadcast. If the broadcast is donated by the station, the words “airtime for this broadcast was provided free of charge by this station for…”, followed by the name of the candidate or party, shall be used;” “All programs related to the campaign and the elections shall be subject to the relevant provisions of this (Broadcast) Code and all Election Laws”.