“trending”, “viral”, “paradox”, “expanded choices”: The Edson Tandoc talk by the U.P. CMC Office of Research and Publication, in pictures. All photos by the Office of Research and Publication (photographer Alex Tamayo) and can be accessed at the UP CMC facebook:

What’s the buzz…?

ORP Director & Prof. Claire David, PhD

it’s web analytics

PhD candidate Edson Tandoc, Missouri Sch of Journ

“newsrooms use web analytics…”

“…to plan coverage…”

“…more than for post-coverage use…”

“… audience measurement…”

don’t mind that i’m in red, geomancer told me to wear something red but i overdid it

stats exert influence

what kind of web metrics are used….

does it affect the ranking of stories?

doesn’t it create a paradox…?

Prof. David PhD exchanges views on “expanded choices”

Maraming salamat po!