students may post their March 4 media monitor and the pre-exam bonus monitor here. Please indicate if the post is being submitted as bonus. 3rd quarterly test will push thru today as scheduled.
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http://newsinfo.inquirer.net/582060/doctors-slam-bir-ad-were-not-tax-cheats
Hi Ma’am i found this latest article about an advertisement addressed to doctors a pressing concern of both the Bureau of Internal Revenue and the health sector itself. The advertisement is addressed to doctors who are tax evaders and a lot of doctors complained about this advertisement. I would like to quote from Internal Revenue commissioner Kim Henares when he defended the publishing of the advertisement by stating that, “They [doctors] have to accept that it is a common public perception that many doctors do not pay the right taxes. That perception is based on experience [by people who avail themselves of medical services] and on data we gather”
According to the advertising code of ethics as long as an advertisement targeted to criticize a specific audience (doctors) as long as it can be backed up by relevant and empirical data is considered a legitimate advertisement. The advertisement is an eye-opener for the health sector and it appears as a hard sell advertisement that really attacks their image. In addition, the advertisement is published in order for the public to be informed by the issue of tax evasion.
Advertisements can be highly sensationalized as well but it is a must that these kinds of advertisements be presented and more importantly be explained further in a way that it would not mislead the public since it also concerns the welfare of the economy.
Francheska Joy S. Pondevida
2012-78562
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201150258
Media Monitor: http://mixtura927.wordpress.com/2014/03/04/labels-media-monitor/
Bonus: http://mixtura927.wordpress.com/2014/03/04/satisfaction-guaranteed/
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FOR BONUS MEDIA MONITOR:
http://newsinfo.inquirer.net/581746/cyberporn-parents-of-kids-are-culprits
Child cyber pornography happens frequently nowadays. With the approval of the cybercrime, ways of behaving in social media and the internet in general is considered significant and people should be careful with their affiliations and what they post in the internet since faulty information and participation in the internet may be punishable by law.
In relation the article, the internet is becoming a platform for many social media users to be careless about the information they post about themselves without knowing the danger behind posting carelessly in platforms such as facebook, twitter, blogs, photo blogs, and private chat rooms,
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Media Monitor for March 4, 2014
News Flash last night on InterAksyon: “PMA hits BIR for print ad depicting doctors as filthy rich tax evaders”.
http://www.interaksyon.com/article/81922/pma-hits-bir-for-print-ad-depicting-doctors-as-filthy-rich-tax-evaders
My opinion on the print ad by BIR sides with a other medical practitioners who expressed through twitter that the ad is in bad taste, because (I agree that) it appears to be unfair towards doctors who pay their taxes right. After all, if we would just be basing on generalizations, unless the ad presents empirical data, why the deliberate use of doctors? When there are businessmen who also don’t pay taxes right, and numerous other citizens.
Clearly we question the ethics of the print ad because in advertising or any media we should avoid promoting discrimination even if it is a PSA.
On the other hand, I noticed that InterAksyon posted the report about this on Monday March 3, 2014 5:05 PM. It was the first among other news websits I read. While thinking about the issue, I looked for an explanation coming from any representative of BIR. In the article of InterAksyon.com which is linked above, you will find none indicated. I was also curious for a picture of the said prin ad.
Kudos to Inquirer’s article that followed, Tuesday March 4, 2014 2:38 AM, not only because I found the picture of the actual print ad, but really because I found some counter-argument coming from Internal Revenue Commissioner Kim Henares who was infamous to pambansang kamao fans for fishing about Manny Pacquiao last year. I guess Inquirer took 9 hours the extra effort.http://newsinfo.inquirer.net/582060/doctors-slam-bir-ad-were-not-tax-cheats
This was not the first time I noticed from TV5 (Home Network of InterAksyon News) that when there are reports of complaints, they lack providing the side of the defendant. Which is an ethical violation because you must always be fair and objective, giving the mass all sides of a conflict as found in PPI code of ethics and KBP code of ethics. If this is an issue between PMA and BIR, provide both camp’s statements. If at the moment the other side is unavailable, we must indicate so.
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To: Prof. Marichu Lambino
Re: Media Monitor for March 4, 2014
Link: http://www.rappler.com/move-ph/51767-up-elections-low-voter-turn-out
The link above shows and an online article from Rappler.com written by Raisa Serafica and with photograph from Aris Dacanay. The said article is about the result of the recent conducted University Student Council elections in the University of the Philippines, Diliman. I believe that this article contains several fallacious argument.
Here are the reasons why I consider this article fallacious . First, the title itself is very misleading . The writer entitled this the article as “UP elections conclude with low voter turnout”. I am not sure if the writer is aware of the norm about the voters turnout but for a student council election to garner a total of 11, 626 is already a big deal. Also, does the writer suggest or imply a failure of election? Second, just few weeks ago, University of Santo Tomas and Ateneo de Manila University also conducted their annual student council elections, however , it is a question on why Rappler did not took an effort to cover that, considering that both UST and Ateneo are part of the top 4 schools in the country. Third, the article mentioned that ALYANSA and STAND UP are connected to Akbayan and the Makabayan bloc (respectively), why did the writer did not mentioned that KAISA is closely associated with Sanlakas Partylist. Lastly, the used photograph is very misleading too. Why? Majority of the candidates in the said picture are from KAISA well in fact there is only one from KAISA who won in the election. KAISA and STAND UP’s candidates are very much visible however, ALYANSA, the party list who almost got all seats on the elections is almost not visible on the said photograph.
From:
Charmaine Ycasas
2013-78428
COMM110 TYZ
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To: Prof. Marichu Lambino
Re: BONUS Media Monitor for third exam (March 4, 2014)
Link: https://www.youtube.com/watch?v=tvYMENtg-3o
The link above shows a report from Bandila The said coverage is about the so-called mysterious illness spreading in Pangasinan. The report is anchored by Julius Babao and reported by Jasmine Romero. This coverage should have had a part II but was not aired due to the disclaimer of Department of Health (DOH) .
I believe that this report is irresponsible. Here are my reasons. First, – as said by Center for Media Freedom and Responsibility “The story was in violation of ABS-CBN’s own “Standards Ethics Manual” Responsibilities to the Public Sections, which declare that the news must “(i) avoid needless pain and offense; (iv) Avoid sensationalism and hype; (v.) Seek clear, unambiguous accounts of facts; and, (vi) Be on alert for spin and other forms of media manipulation.” Second, it is obvious that Bandila, a late night news program is trying to get the attention of the netizens by using #Misteryosongsakit (mysterious illness) , which eventually cuase panic among netizens, only to be proven that the sickness is not mysterious, its called – psoriasis and leprosy. Third, Bandila did not immediately apologize for the unnecessary panic it caused to the netizens, hence it simply said that they did not mean to scare the public, they are simply reporting. Only after three days did ABS-CBN released an official statement of apology for such.
From:
Charmaine T. Ycasas
COMM110 TYZ
2013-78428
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Rica Aquino
Comm 110
Link to the article: http://www.rappler.com/world/regions/middle-east/51964-saudi-women-activists
There is ethics in media that we don’t discriminate based on gender. In the article from Rappler, I noticed that in the first part, the writed used SAUDI WOMEN to explain that these activists are in protest against men having “absolute authority” over women in Sunni Muslim Kingdom. This was fine but in the latter part of the article, the writer made use of WOMEN IN SAUDI instead of the one I pointed out earlier. The writer explains that women in Saudi must obtain permission from a male guardian to perform certain acts.
now, looking through this, and not yet focusing on the gender rights issue of the Muslims, I believe that it was misleading for my part, as an audience, as a reader.
One, by referring to Saudi women, it meant that the law only applies to Saudi Arabian women, those who are citizens of Saudi Arabia. But by saying women in Saudi, it does not only limit the law to the citizens but all the women in Saudi, regardless of nationality as long as they are women in Saudi.
Misleading articles should not be practiced in the media especially in dealing with gender sensitive issues such as this.
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http://wp.me/p47KER-5Y
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Bonus media monitor
Rica Aquino
Comm110
Link to the article: http://www.mb.com.ph/cayetano-asks-airasia-zest-to-apologize-over-offensive-ad/
Ethics in the media does not discriminate based on gender. According to the advertising code of ethics, advertisements should not depict persons as sex objects. In the case of the AirAsia Zest advertisement, they equated women to being promos and thus choosing AirAsia flight prices instead of women who they depicted as “cheap”. That is why Senator Cayetano called the company to make a public apology for degrading women.
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for BONUS
http://wp.me/p47KER-61
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Re: BONUS Media Monitor for the 3rd Exam (March 4 2014)
Link: http://www.youtube.com/watch?feature=player_embedded&v=kOjNcZvwjxI
The link directs to the highly acclaimed commercial of Pantene against women and labelling.
It’s admirable that this advertisement’s main stand is against the labelling of women in a largely patriarchal society. Technically, it follows the guidelines found in the AdBoard Code of Ethics and doesn’t criticize gender roles – instead, it takes the defensive stand against sexism.
What I don’t appreciate is how this advertisement can easily be misinterpreted. By showcasing the different negative labels associated with women, it indirectly sensationalized them. These examples of extreme prejudice against women aren’t common in the Philippines, but because of the commercial, people are surprised and questioning whether this commercial gave unwanted attention to an issue that wasn’t controversial to begin with. Controversial issues on gender in the Philippines would be domestic violence, bias against women in politics or the RH Bill – not labels which are barely used. Gender labelling is a pressing in other countries such as India and Pakistan were women have zero to barely any rights. But not in the Philippines.
I find it ironic that one of the labels attached to women was “vain” yet the commercial endorses the use of a shampoo which claims to make your hair shinier and stand out.
When dealing with sensitive issues such as gender empowerment, it’s advisable to exercise caution on how the message is received by the audience. Ethics in advertising should be taken into context, not literally.
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Patricia Ann Concepcion
201035451
Re: BONUS Media Monitor for the 3rd Exam (March 4 2014)
Link: http://www.youtube.com/watch?feature=player_embedded&v=kOjNcZvwjxI
The link directs to the highly acclaimed commercial of Pantene against women and labelling.
It’s admirable that this advertisement’s main stand is against the labelling of women in a largely patriarchal society. Technically, it follows the guidelines found in the AdBoard Code of Ethics and doesn’t criticize gender roles – instead, it takes the defensive stand against sexism.
What I don’t appreciate is how this advertisement can easily be misinterpreted. By showcasing the different negative labels associated with women, it indirectly sensationalized them. These examples of extreme prejudice against women aren’t common in the Philippines, but because of the commercial, people are surprised and questioning whether this commercial gave unwanted attention to an issue that wasn’t controversial to begin with. Controversial issues on gender in the Philippines would be domestic violence, bias against women in politics or the RH Bill – not labels which are barely used. Gender labelling is a pressing in other countries such as India and Pakistan were women have zero to barely any rights. But not in the Philippines.
I find it ironic that one of the labels attached to women was “vain” yet the commercial endorses the use of a shampoo which claims to make your hair shinier and stand out.
When dealing with sensitive issues such as gender empowerment, it’s advisable to exercise caution on how the message is received by the audience. Ethics in advertising should be taken into context, not literally.
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Series of BIR’s Tax Ads
This current series of advertisements sponsored by the BIR proves to have created an angry outburst by the online community. The issue has even extended further in serious territory, when the PMA (Philippine Medical Association) has finally voiced out their strong opinion against the misleading ad. In an Inquirer news article, the PMA president, Dr. leo Olarte, said in his statement: ““[T]o project to the entire nation through the trimedia that medical doctors are tax cheats per se is absolutely unfair.” I definitely more than agree with him. Even if the BIR argues that it is “common perception” for a number of doctors to be seen this way, it is blatantly singling out an entire profession — a profession that, palpably enough, includes practitioners who pay their taxes regularly as they are supposed to. If the BIR criticises the doctors, why not criticise other professions that may be included in that ambiguous notion with having common perception of not having to agree on the tax-paying policies of this government agency? Why just the doctors and some other professions they’ve singlehandedly criticised in this current series of ads?
Hil Petersen M. Vargas
2009-60537
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2009-15725 [for Media Monitor]
Ellen’s Oscar celeb selfie a landmark media moment
http://www.philstar.com/entertainment/2014/03/04/1296987/ellens-oscar-celeb-selfie-landmark-media-moment
By David Bauder (Associated Press) | Updated March 4, 2014 – 8:44am
This news piece is timely, involves both high-rating celebrities and large corporations, and discusses a television rating shattering event that was discussed practically live as it happened in the Kodak Theatre. The article presents several factual, traceable elements from the show’s highlights, including the titular selfie that did in fact, cause the Twitter servers to malfunction due to the load of users, as well as Samsung’s involvement in the show as a sponsor due to their product placement (Ellen’s record breaking photograph was taken using a Samsung smartphone, but her backstage photos all have been tagged with iPhone metadata). The article includes statements both from the award night’s management and public relations, as well as from Samsung and several other experts on product placement. The piece goes on to detail the figures as to rating and retweets, as well as the most popular celebrities, films, and topics of the evening. The article was factual, unbiased, and reported on very relevant and timely issues, making it a great example of an ethically written news piece.
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Patricia Ann Concepcion
201035451
Re: Media Monitor for March 4, 2014
Link: http://www.youtube.com/watch?v=XpaOjMXyJGk
With regard to my previous post on how Pantene poorly handled women empowerment, this advertisement, in my opinion, handled it thoughtfully and tactfully.
Dove is a brand that has established its image as a product to be associated with real beauty. In this commercial, it focused on the lack of self-confidence women have with their appearance. It still follows the guidelines found in the AdBoard Code of Ethics and have taken them into context in the US where the commercial was first released. I was pleased when it was eventually released in the Philippines because this is a relevant issue here. It doesn’t criticize women’s lack of confidence but rather, gives importance to how other people perceive the beauty all women possess.
It’s a very empowering and empathetic advertisement which handles gender issues sensitively. The product is very well associated with its cause because it’s soap – it isn’t make up, perfume or anything that adds to one’s appearance – it emphasizes one’s natural form.
In my opinion, this is one of the best commercials I’ve ever encountered to promote women empowerment and to treat relevant and sensitive gender themes diplomatically.
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2009-15725 [for Exam Bonus]
Brunei snubs Phl, others on united stand vs. China
http://www.philstar.com/headlines/2014/03/03/1296636/brunei-snubs-phl-others-united-stand-vs.-china
By Tessa Jamandre, Vera Files | Updated March 3, 2014 – 3:08pm
The article dwells on the recent development on the territorial disputes between China and other South-East Asian nations. The piece does not make any claims for either of the sides (and neither does it attempt to make any statement for the Filipinos involved) and gives just representation to the parties that lay claim to the mineral-rich islands. Emphasis is given to Brunei due to their lack of representation and cooperation in the negotiations, although only formal statements sourced from their embassy in the Philippines are cited in the article. Other statements in the piece are sourced from previous meetings and negotiations, with proper citation provided. Factual information such as the actual territorial claims of each party and the dates on which previous negotiations have taken place are all provided. The piece leans slightly towards the degradation of China’s claims, yet this is not the only time they have been called up on their media distortion. The article concludes by explaining how the creation of a new task force will not replace the current dialogue, but instead complement it. The news piece is for the most part, a good example of ethical news writing and reporting.
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Air Asia Zest’s Offensive Radio Ad
http://www.mb.com.ph/cayetano-asks-airasia-zest-to-apologize-over-offensive-ad/
It is indeed admirable for Senator Pia Cayetano to personally call for an official public apology from Air Asia Zest for their offensive radio advertisement. Usually, this becomes the fault of a handful of advertisements, may it be in television or radio. In the AdBoard Code of Ethics, it strongly suggests to represent people in accordance to their gender and sex in a way that doesn’t discriminate, but otherwise, should have the capability to empower. In advertisements such as this, which Senator Pia Cayetano finds foul, women shouldn’t be portrayed as “cheaper” just for the sake of a promo. By all means, ads like these shouldn’t be heard by the public.
Hil Petersen M. Vargas
2009-60537
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PRE-EXAM BONUS Media Monitor
Previously we discussed in class that ethics in print and broadcast media is also applicable to new media.
What I find as a popular new media website that is ethically questionable, is 9gag.com. Some might find this too expected, or some might call me kill joy, but I at least want to point out that if we’re seeking for values in social media, then this site must be pointed out.
9gag is like a freedom site where people can post anything they find hilarious no matter how offensive. It goes by the tagline “your best source of fun”. And it’s admittedly always expected that someone gets offended.
Example posts are about women being suckish drivers or stereotypes about races or attacks on religion. Many refer to the site as source of malicious jokes.
Also, in the comments of each post you are bound to find a troll comment.
I know the site is just for fun, and some posts make me laugh too. But probably most if not all ethical rules on new media are violated in the site. I find it important for us media practitioners to be aware of that because sharing and re-posting such posts is very rampant especially that 9gag has its own FB page and twitter account. All we have present in social media as such is self-regulation.
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http://newsinfo.inquirer.net/402133/doctors-lawyer-decries-lack-of-due-process-in-tax-raps
http://newsinfo.inquirer.net/402133/doctors-lawyer-decries-lack-of-due-process-in-tax-rapsI was browsing the Philippine Daily Inquirer website when I came across this piece of news which was somewhat connected to the top story which concerned a highly ambiguous advertisement intended to remind taxpayers to pay the right amount of taxes, but could also be interpreted as offensive to physicians as it encouraged the perpetuation of a stereotype of doctors as cheats. In this article, the celebrity Donna Cruz’ husband, a physician, was being accused of misdeclaring taxes. I believe its treatment of the issue at hand was fair because it only went as far as to state facts but did not make any inappropriate accusations. The author also did their best to air both sides of the issue.
On the other hand, I was not comfortable with how the article seemed to target one particular person simply because he is the husband of a famous personality.
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Hi, i think that i saw you visited my website thus i came to return the favor.I am trying
to find things to improve my web site!I suppose its ok to use some of your ideas!!
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