Comm Ethics Wednesday class dedicates its work to Prof. Florie Mateo, PhD, & family, with a review of the media content created by the “cultural industries” — Florie’s most recent work included research in the “cultural industries”

Comm Ethics Wednesday class dedicates its work to Prof. Florie Mateo, PhD, & family, with a review of the media content created by the “cultural industries” — Florie’s most recent work included research in the “cultural industries”

From Gabbi, Comm Ethics Wednesday class, “Review of Content by cultural industries in memory of Ma’am Mateo: … (T)he summer station ID of ABS-CBN, titled “Shine, Pilipinas”: All throughout the video, stars from different talk shows and tv series of Channel 2 participate and display the enjoyable things to do during summer. The video also shows that everyone is able to have a fun summer, while the tagline “Shine Pilipinas” plays as chorus to the song. What is also good about it is that different activities in the country are promoted such as visiting the National Museum, diving in local beaches for leisure or to help biodiversity (e.g. Piolo Pascual dropping a hollow block for fish to swim through), and participating in fiestas. I would say that this station ID follows the KBP code of ethics in encouraging our culture as essential and relevant in the Filipino setting and during the season of summer. The video also aims to make us feel good about summer while using celebrities to spread the “positivity”, as stated in the video description.”

From Celina, “Review of content by cultural industries in memory of Ma’am Mateo: The Belo Medical Group has a funny way of advertising their services. In one of the mirrors in their building, there’s some text inscribed, saying, “For every beauty issue there is Belo Medical Group,” so that every person who wants to check themselves on the mirror would be able to read the text and be compelled to look for imperfections in their body. Then, after finding plenty, the text also urges people to have all the imperfections removed by availing of Belo’s services. Ethically speaking, advertising should uplift the Filipino morale and the advertising industry should advertise products and services that would positively contribute to the Filipino lifestyle, not the other way around. Although it may prove to be effective for Belo, it nonetheless exploits and capitalizes on a Filipina’s insecurities and often times poor or negative body image, which more or less is brought about by the media’s idealized notions on women.”

From daveguino, “Review of Content by cultural industries in memory of Ma’am Mateo: “SM Prime eyes Zamboanga, Butuan for Mindanao mall expansion”- ito ang headline ng balita na nabasa ko sa ABS-CBN. Kung iisipin at babasahin ang nilalaman, tila isa itong form of advertising. Tila iniimbitahan ang mga mambabasa na pumunta sa SM. Bukod dito, nakasaad din sa balita ang iba pang lugar na pagtatayuan ng SM. xxx Ang balita ay lumalabag sa KBP Code of Ethics. Ayon sa code of ethics, “Advertisements in the appearance of news are prohibited. Furthermore, advertisements should be plainly distinguished from the news.” Malinaw na walang nakalagay sa balita na layo nitong i-advertise ang SM.”

From lilygrace: “Review of Content by cultural industries in memory of Ma’am Mateo: It is no surprise that sometimes, GMA’s headlines from 24 Oras, Startalk, and other programs are not entirely appropriate. A particular news item from last night about Dranreb Belleza who was once in the spotlight as a teen actor. The headline reads: “Dating child actor na si Dranreb Belleza, lumobo sa katabaan.” xxx     I think this violates the KBP Code of Ethics because of the word “lumobo” and its implications. It  violates Article 22, which states that “A person’s race, religion, color, ethnicity, gender, and physical or mental disability shall not be used in a way that would embarrass, denigrate, or ridicule him.” xxx Although not directly, it discriminates Dranreb because of his size. Although he agreed to be interviewed, the way the headline was presented by using the word “lumobo” is still wrong.”

From Aya, “Review of content by cultural industries in memory of Ma’am Mateo: Mystica’s 5-hour film tackles issues about adultery and fornication. Obviously, the theme is very sensitive and the movie contains lots of nudity, sex and violence. According to Mystica’s YouTube channel, it was Rated R or Restricted but they did not specify whether it’s R-13, R-16 or R-18. Regardless whether they specified it or not, they still violated ethical provisions as they uploaded the full-length film online. Children can easily access them which makes the R-rating self-defeating.”

From Daphne Esplana, “Review of Content by cultural industries in memory of Ma’am Mateo: Ang “Nathaniel” ang pinakabagong teleserye sa primetime na inihahandog ngayon ng ABS-CBN. Base sa mga trailer ng palabas na ito, isa nanaman ito sa mga teleserye ng ABS-CBN na angkop sa mga batang manunuod at magtuturo ng mabuting asal ‘di lang sa mga bata kung hindi pati na rin sa matatanda. Inuudyok ng KBP Code of Ethics ang pagpapalabas ng mga programa na makatutulong sa pagtuturo sa mga bata ng tamang pag-uugali at pagiging isang mabuti tao sa kabuuan. Sa tingin ko ay nasunod ito ng ABS-CBN sa pagpapalabas nila ng ganitong klase ng programa.”

From Mars: “Review of Content by cultural industries in memory of Ma’am Mateo: This week, MMDA released a Facebook advertisement against smoking in public. Due to the outrage of some people, they have since taken it down but a screencap of it can be seen here (link removed by blog admin). In my opinion, this ad is sexist and violates Article 22 of the KBP Code of Ethics, which states “A person’s race, religion, color, ethnicity, gender, and physical or mental disability shall not be used in a way that would embarrass, denigrate, or ridicule him.” It reinforces stereotypes and gender roles, implying that men and women are not equal, that there is a stronger sex, etc. It also implies that smoking is gendered, when it fact it is not. Not smoking in public is about respect, not about gender.”

From Kriselle Marian Gueco, “Review of media content created by the “Cultural Industries”: In memory of Prof. Florie Mateo: xxx (T)agalized Spongebob Squarepants in ABS-CBN: Last Saturday’s episode is entitled “The Way of the Sponge”, and the program wasn’t modified at all except for the language. The supposed 15-minuter children’s show features violence in the form of karate, with eyes gouging out, and a little shaming of characters as their pants get drop. There is also a scary part where the faces of the characters experiencing hypoxia get zoomed in extremely. Xxx Spongebob Squarepants is a program prominent for integrating these themes into children’s shows. It is a clear violation to some of the provisions written under the KBP Broadcast Code of Ethics, such as: (1) children’s programs shall contribute to the sound and balanced development of children, (2) children’s programs shall not foster violence as a desirable way or a means of resolving conflicts and problems, and (3) children’s programs shall not depict inappropriate sexual subjects or violent actions. xxx In programming for broadcast, Nickelodeon, Spongebob’s home network, airs the program in a much later time slot since it depicts violence. However, ABS-CBN’s Spongebob time slot of 9:00-9:15 AM is problematic since more children probably have more access to television early in the morning. Well, the fact that it is called a “children’s show” is questionable in the first place anyway. xxx As if to lessen the guilt, ABS-CBN airs Superbook, a wholesome biblical children’s show, right after Spongebob.

From Jesse Doctor, “Review of Content by cultural industries in memory of Ma’am Mateo: the article: myxph.com/charts/ pinoy-myx-countdown: This article violates the KBP Article No. 15 (Music) which states that “The tabulation or ranking of recorded music (“Top 10 Hits”, “Top 40”, etc.) must be based on valid criteria (such as album sales, number of requests, etc.) and supported by evidence”. Although the rankings are listed on the article, there are no supporting details included in it. xxx In order to make the article ethical, it should have included numerical evidence which supports that the countdown is really valid.”

From Rose Solo: “Review of content created by the “Cultural Industries”: Dedicated to Prof. Florinda “Florie” Mateo, Ph.D “Reference: rappler.com entertainment news stars-fitness-healthy-fitness-summer xxx Now that it is summer to those people and students who did not go through the Academic Calendar Shift, people are fond into looking out for tips and guides on what to do this summer. And what else can be more encouraging and inspiring but an article speaking of stars sharing their secrets on how to be healthy? Rappler in this article is very seasonal yet it violated the advertorial part of ethics where we, as media practitioners must always be careful in the setting and pictures that we post unless we promote and indicate them. xxx In the first 4 photos of Rappler to Paulo Avelino, Jessy Mendiola, Elmo Magalona, and James Reid, they all have the same background where at their back is an advertisement of Century Tuna, which we all know promotes healthy living too. Very exact with the theme, huh? xxx For this to be acceptable, they should have taken another photo or post another picture of those stars rather than what is posted. This is a shameless plug of the product even without the article saying it.  And with some of the stars answering “eating healthy foods” they could mistakenly think that it is Century Tuna that they eat to help them be fit and at the same time, healthy.”

From Margarita Mina, Review of Content by cultural industries in memory of Ma’am Mateo: “Kid Kulafu film trailer: The first point of criticism for this online trailer of Kid Kulafu from the official ABS-CBN Star Cinema channel is its failure to indicate that the following scenes in the trailer will be showing violence– particularly in the form of bullying and fighting. This failure of indication is a red flag, because the Internet is accessible to practically everyone. The fact that the main character in the film is a child and playing the life of a very famous figure, Manny Pacquaio, makes this film very appealing and popular among the masses. Children might even see this as a form of idolization and imitate the character. Star Cinema should be aware of this and indicate a disclaimer for the violence to follow. xxx However, this film does follow the KBP Broadcast Code of Ethics Article 24, Sec. 3 as it does not glorify and encourage violence. The boxing is contained in the formal setting of the sport and not outside such confining premises. Although there was a scene of children fighting and bullying. But it does not glorify or put the bullies in the positive light. Instead, it shows the after-effects of the bullying from the victim’s point of view.”

From fayetallow, Review of Content by cultural industries in memory of Ma’am Mateo: “ “Pangako Sayo” trailer link: According to the KBP Broadcast Code of the Philippines, Article 20. Section 1 on Culture and Tradition: “Traditional Filipino family values such as family unity, mutual respect, trust, helpfulness, and affection shall be upheld.” In this teleserye by ABS-CBN, it shows or discusses the culture of the Filipino people of being family oriented. It became true to the provisions KBP gave of showing family unity against all odds or to overcome the problems faced by the family. it also showed the mutual respect, trust and affection towards other kinds of relationships. On the other hand, to put it in the topic of “culture industry”, mass media or other forms of media, for this case, television, comercializes and markets culture that shape how the audience perceive life. In here, it shows that “love”, the universal solution, conquers all which makes us the audience be passive on our daily lives. This kinds of platforms doesn’t concretely touch the real societal issues of our society and not putting the “real” in the “reel”.”

From charmguillermo, “A review of media content created by the “cultural industries” (in memory of Prof. Florie Mateo): Through its Facebook page, MMDA posted this #RespectTheSign advertisement yesterday (April 20). This advertisement is deemed to encourage the public to stop smoking in public vehicles and terminals, as it states, “Let’s keep public vehicles and terminals smoke-free.” However, this advertisement poses an ethical violation, as it adds, “Be the stronger sex. Say you mind.” This statement assumes discrimination as it seems to promote a strong or dominant gender. Certainly, this advertisement violates Article 22 of KBP Broadcast Code of the Philippines 2007 – DISCRIMINATION: “A person’s race, religion, color, ethnicity, gender, and physical or mental disability shall not be used in a way that would embarrass, denigrate, or ridicule him.” xxx update: Metro Manila Development Authority (MMDA) took down the advertisement and apologized for anyone offended”

From Paul B, “Review of Content by cultural industries in memory of Ma’am Mateo: xxx This is a 2007 commercial ad released overseas (but definitely reaches us via the internet) for a game that’s rated E10+ (Everyone aged 10 and up), but the ad itself features profanity. It covers a child of undisclosed age (assume he’s at least 10 years old because of the game’s rating) who was given a present: a game for his portable gaming console. Then his mom enters the picture singing him a happy birthday while holding a sponge cake. The kid then interrupts his mother and curses her for giving him sponge cake, which, by coolness standards, is way off from a game that features rock bands (from a 10-year-old’s perspective). A related article (link to be disclosed below) features the same ad and another, more inappropriate one for the same game. Due to NSFW reasons, details regarding the other ad will remain undisclosed. xxx As for violated provisions, said ads (yes, both) partially violate sections 10, 11 and 12 of article 11 (Children programs and welfare) of the KBP Code of Ethics. As to why I say partially is because while the ads are morally harmful for kids, it is, after all, released over the internet; there are currently no provisions in the KBP Code of Ethics that rule over such content.”

From Jethro Jamon, “Review of Content by cultural industries in memory of Ma’am Mateo: “Dove Choose Beautiful” video ad (link removed by blog admin): Article 22 of the KBP Code of Ethics says, “A person’s race, religion, color, ethnicity, gender, and physical or mental disability shall not be used in a way that would embarrass, denigrate, or ridicule him.” This ad for Dove and their beauty products does a respectable job for promoting women’s beauty no matter what size or shape. At face value, it’s well-executed and it promotes a positive message for women. xxx But one must remain critical that Dove is still a brand that is interested in selling products. Therefore, it is questionable how sincere their “positive” message is when the aim of advertising is still to sell beauty products on unsuspecting women. Sure, this ad is much better than other blatantly sexist ads, but it remains problematic as Dove’s version of feminism is limited to body issues and selling its products, failing to see a larger perspective.”