The 3rd Bonus, outdoor media of politicians, can be posted here or in the previous post (5th Media Monitor). To give more chances to everyone, this has been expanded to all politicians in any venue or place. Fyi. (bonuses can be posted as a weekly media monitor on any week, but take note that as sem-end draws near, the student narrows down his/her chances as only one post per week is allowed, cramming, or congesting multiple posts into one article, is not allowed as the purpose of this exercise is to develop the habit of viewing or reading media content with discernment)
Materials that may be considered “premature campaigning” as outdoor media (3rd Bonus) or as ads in the broadcast media (1st Bonus) — for being unfair, deceptive, and misleading — can be reviewed as part of the media monitor of the class under the following general, catch-all terms and standards: “Advertisements must be honest, truthful and accurate”; “Advertisements should not be deceptive or mislead the public”; “Advertising copy, slogan or terms should not tend to mislead, or confuse” the public; “Advertisements should always be readily perceptible as commercial announcements and should not create any misimpression that they are news or editorial items or public service announcements. Applicable guidelines of the relevant media industry should also be observed.” “Advertisements must not use expressions reserved for important news and public service announcements (eg ‘news flash’);” “Claims…should not mislead the persons to whom they are addressed by inaccuracy, ambiguity, exaggeration or omission;” in addition to the following broadcast standards: “Equal opportunity in the access of airtime shall be given to candidates and political parties.” “The amount of airtime allotted to political propaganda and the rates to be charged for it shall be consistent with existing laws.” “All broadcasts of election propaganda shall be identified as such and shall be identified through the words “paid for by” followed by the name of the candidate or political party for whom the election propaganda is being broadcast. If the broadcast is donated by the station, the words “airtime for this broadcast was provided free of charge by this station for…”, followed by the name of the candidate or party, shall be used;” “All programs related to the campaign and the elections shall be subject to the relevant provisions of this (Broadcast) Code and all Election Laws”.
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Comm 110
3rd bonus
2012-57213
http://tinypic.com/view.php?pic=345y5g4&s=8#.VfsJeiCqqko
This is a photo that I took from the view of our classroom on the second floor on Plaridel Hall at 4:34pm on September 16, 2015. Nearby, at the Bahay ng Alumni, Grace Poe was announcing her decision to run for president, which attracted many of her supporters. Even the Ikot route was rerouted to accommodate the volume of people assembling for her. Later, after we were dismissed, I saw vehicles with Poe posters on them. To begin with, the event itself was premature campaigning. Poe has not even filed for candidacy, but people were already holding posters with campaign slogans on them.
The cheers of her supporters could be heard from the classrooms, and were disruptive to the nearby classes. It made me wonder why Poe chose to make the announcement in UP when she studied in UP Manila for only two years before she went to Boston College, which she graduated from. To me, it looks like Poe is trying to associate herself with UP’s stature and reputation for political progressiveness and its ideologies that push for the voice of the masses. Poe may be trying to disassociate herself from the elite, much like her father, who came to be recognized as a folk hero because of his legacy of action films. As a UP student, I feel uncomfortable about how she is UP for the benefit of her image in her campaign. However, I know that I have to separate myself as a UP student from being a journalist. I can critically analyze the implications and meanings that this event conveys, as an individual, but as a journalist, I should be impartial and avoid letting my opinions cloud my reportage of the event. If I do want to write about why Grace Poe may have chosen UP, I should get quotes from reliable people like professors or political analysts.
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