Feb. 25 Media Monitor (fair, foolish, in a fix) here

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8 thoughts on “Feb. 25 Media Monitor (fair, foolish, in a fix) here

  1. Rica Aquino
    Comm 110

    Link to the article: http://www.abs-cbnnews.com/lifestyle/02/19/14/olivia-unmasked-netizens-disappointed

    The article above talks about a billboard that definitely caught the attention of everyone. Posted along major roads and jeepney stops, everyone thought how lucky Olivia is to have such a grand proposal. On the bottom of the billboard are the numbers 021414, thinking that this proposal would happen on the most romantic day of the year.

    But unfortunately, when they revealed that this was a condo unit advertisement to the dismay of everyone.

    According to adboard ethics, no advertisement shall confuse the audience regarding the identity of the advertiser, the product and the service. Though the advertisement is witty in its sense but there is no doubt that it caused confusion to the audience.

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  2. http://www.abs-cbnnews.com/video/nation/regions/02/24/14/flesh-eating-illness-spreading-pangasinan

    I saw this video about a flesh-eating sickness purported to be “spreading in Pangasinan as I was scrolling through my Twitter feed. While watching, I had the following comments:

    – There is no doubt the sickness does exist; there are accounts of such diseases occurring worldwide. The province of Pangasinan is 5,451 square km large and has a population of roughly 2.7 million. However, only two afflicted people were featured in the episode. In my opinion, this is not sufficient proof that the illness is actually spreading. If it were, there would be legitimate reports addressed to public health institutions, along with concrete statistics coming from medical professionals on the prevalance of the disease, as is the case for most “outbreaks” of common diseases like dengue, malaria and flu. How come the only cases on the show appeared to come from remote areas? These might be merely isolated cases.
    – How can we be sure that both sufferers are indeed afflicted with the same illness and not just similar diseases? Only the second patient reported that his skin was turning “scaly.” The first did not mention this symptom.
    – Having said that there are accounts of this disease hailing from other places, both locally and across the globe, I am not so keen to think that the disease is as “mysterious” as we are led to believe. Remember the Tree Man?
    – Were the disease actually “spreading,” some studies would have been conducted to at least determine its prognosis if the cure remains elusive.
    – From time to time, I would catch a glimpse of a non-spreaking person (presumably a crew member, or the correspondent herself, based on the frequency of her apperance and places she appears), dressed in protective clothing from head to toe. I’m not saying protection is unnecessary when embarking on the “unknown.” It is always best to undertake precautionary measures especially when one’s health might be at risk. However, in her case, I felt this was overkill. While the man and the woman shown did appear to be in bad shape due to the manifestations of their respective ailments, none of their caretakers were dressed as such. This leads me to suspect that the shower cap, lab gown and gloves were all part of a gimmick staged to create an impression that the disease is communicable when in fact, the caretakers would freely touch the patients’ wounds. These patients come from poor families and admit that they cannot afford treatment, let alone preventive medicine. This would have been a giveaway sign that that the disease is not infectious and therefore would not easily “spread” as purported.

    In addition, I felt that conspicuous placement of a Twitter hashtag on the top left of the screen was intentionally done to draw comments from people who would have something to say on the subject. In April 2013, a certain Indian prophet by the name of Sadhu Sundar Selvaraj delivered a prophecy at the Cuneta Astrodome, containing the following statement:

    “The Lord says there is a place called PANGASINAN. The Lord says it is in the northernmost part in your land. From there a grievous disease will spread all over the world. That will consume the flesh of men; all their upper (outer) skin will begin to decay. It will pierce through the bones. The fear of this disease will spread all over the world. The Lord said that this (disease) will begin from the Philippines.”

    Incidentally, many of Selvaraj’s followers reacted through popular social networks. Most of the comments I saw on Twitter were from people encouraging others to pray, quoting Bible verses. While I do not see anything inherently wrong with this manner of “expressing opinion,” I believe that people could be more critical about processing information and learn to seek scientific basis before making conclusions.

    It all boils down to one thing: sensationalism. This Bandila report is oversensationalized as it appeals to religious beliefs to get hold of viewers’ attention. In a way, this is exploitation of the masses who consume and digest any form of information presented without much mental processing. However, it cannot be passed off as the viewers’ fault as it is the presentor’s responsibility as an agent of communication, to be accurate and truthful in his/her reporting.

    Alliah Czarielle R. Guerra
    2011-18140

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  3. http://www.abs-cbnnews.com/video/nation/regions/02/24/14/flesh-eating-illness-spreading-pangasinan

    Above is a link to a video of Bandila’s news report about a mysterious “flesh-eating illness” that seemed to be spreading in Pangasinan which aired last night.

    First, I would react on the angle of the news report. It seemed less objective as it concentrated on the emotional aspect and financial need of the victims, when in my perspective, the headline is about the illness. Questions like where it originated, are there same cases outside the country and how it should be treated, should’ve been raised. Beacause doing my own research I found similar cases. The news report however even featured statements like blaming “Satan” or whether the sickness was punishment from God.
    Second, the report was cut by the news anchor as he asked the public if the illness had something to do with a prophecy of a Sadhu from India, to find out, the public should tune in to their program the following night (which is tonight)– an effort to add publicity to their show.

    I think the program reflects sesationalism in which they highten the issue and mislead the public. I know they do not say that their reports are absolute, but it gives the same impression. Sadly, they do this for the sake of ratings.

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  4. http://newsinfo.inquirer.net/580179/public-warned-vs-small-but-terribly-dangerous-skin-cream

    The article above describes a skin product which contains big amounts of mercury harmful to the health of the users. It was also mentioned in the article that the skin cream is advertised in buy-and-sell websites and that these advertising websites were asked to put down its advertisements of the product. In addition to that, the product contains no label to properly inform people of its usage and its contents.

    According to the advertising code of ethics, “any product or service found by the appropriate government agency to be below standards or specifications or to be otherwise unsafe shall not be allowed.” In this case, the action of the Food and Drug Administration, the agency responsible for evaluating food and drug products towards the skin whitening cream is fair; their action of bringing down any advertisement of or relating to the product is also just as acceptable, besides removing the product itself from stores or online markets where it is sold.

    Francheska Joy S. Pondevida
    2012-78562

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  5. A woman who married a gay man
    By Ramon Tulfo – Philippine Daily Inquirer 12:27 am | Saturday, February 22nd, 2014
    http://newsinfo.inquirer.net/579710/a-woman-who-married-a-gay-man

    This article isn’t only unethical, it’s downright offensive. The article’s subject, who remains unnamed and only identified as the author’s goddaughter’s ex-husband, is referred to as a “fag” and a “man-woman”, and is given unfair stereotypical judgement by the author, who is biased because of sanguinal relation to the subject’s wife. The article goes on and splits off into different subtopics, most of which are nothing more than badly written propaganda. The article doesn’t provide any newsworthy information to the reader, and is an example of a very poorly constructed article that is offensive and unethical.

    Like

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