First Media Monitor 1st Class, 1st Bonus, 2nd Bonus
The 1st regular media monitor or 1st bonus can be posted here (Fair, Foolish, or in a Fix: good practice, violation, or dilemma), with deadline on Tuesday.
Instructions have been given in class. (As stated before: Students may use pseudonyms or pen names, and conceal their faces, and may also use their own platforms and simply paste the links in the comments section. (If pseudonymous, pls provide the department assistant with your pen name). Pls use the comments section of this post. As stated, the media monitor commentary may either by typed as text in the comments section or as a link leading to the post in the platform of the classmember/ post author. Pls type in the first line whether the post is a regular media monitor [1st Regular Media Monitor) or a bonus post (1st Bonus Post) to aid the checker in locating and categorizing each box. Tnx).
Baseless rants will not merit any points – the commentary should use, cite, and quote the pertinent provisions of the 2014 SPJ Code of Ethics as taken up in class this week. Failure to provide the pertinent provision will result in a score of zero. The SPJ provisions have been provided in the handouts distributed in class this week. They were also discussed in powerpoint in class. For students who are completely incapable of reading the handouts given to them, the provisions taken up in class are embedded below.
As a heads-up, the following are the first two bonuses (the bonus can be posted in any week in lieu of a regular media monitor for that week. No repetitions of a bonus theme is allowed. Pls indicate in the heading which bonus it is, e.g: First Bonus: Outdoor media, Salaysayan ng Sansinukob sa UP Diliman, art installation as outdoor media (See ASC Standards applied by analogy only). Pls submit proof that you viewed the outdoor media such as a photo you took); review/ evaluate using the ASC Ad Code of Ethics by analogy only.
FIRST BONUS: Outdoor Media: Salaysayan ng Sansinukob sa UP Diliman (art installations for the UP Diliman Month). Pls submit proof that you personally viewed the outdoor media with an original photo that you took with your own device. Without any proof embedded or linked in your review, no points will be given. Review and use by analogy the following provisions:
ASC Ad Code of Ethics applied by analogy to promotional materials and outdoor media:
ARTICLE I GENERAL STANDARDS OF PRESENTATION Section 1. RESPECT FOR COUNTRY & THE LAW a. … must not be injurious to the prestige of the Republic of the Philippines and the Filipino people. b. should not undermine the public’s regard for government, law and duly constituted authority. c. … shall not contain messages that deride or otherwise discredit the law and its enforcement. Section 2. PHILIPPINE STANDARDS AND SYMBOLS a. The use of the Philippine National Flag shall conform with the standards set by the National Historical Institute and the National Commission for Culture and Arts. b. The Philippine National Flag or any of its earlier versions and the Seal of the Republic, if used, shall be as illustrative material only in a sober and respectful manner whose theme is patriotic or commemorative or reflects the heritage and/or tradition of the Filipino people. … Historical/national events, national events, national heroes and national shrines shall be presented accurately and respectfully and used to promote positive values. d. The representation of the Philippine Currency shall be governed by the rules promulgated by the Bangko Sentral ng Pilipinas Circular No. 61 s. 1995). Section 3. RESPECT FOR RELIGION, FILIPINO CULTURE & TRADITIONS a. … must endeavor to promote the improvement of the quality of life of Filipinos, promote positive Filipino family values, customs and traditions. B… must respect religious beliefs, and be sensitive to the diverse religions, mores, culture, traditions, characteristics, historical background and identity of the various Filipino communities and uphold traditional Filipino family values…
SECOND BONUS: Article 13 KBP Code on superstition, the occult, fortune-telling, etc. (See Article 13 KBP Broadcast Code)
Each of two bonuses can be posted in lieu of a regular media monitor [as stated, only one media monitor per week (which can either be a regular media monitor or a bonus post) is allowed to avoid cramming and jamming up of posts: the purpose of observing the weekly media monitor is to build the daily habit of reading/ viewing media content with discernment).
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For the first regular media monitor: (2014 SPJ): “SEEK TRUTH AND REPORT IT
“Ethical journalism should be accurate and fair. Journalists should be honest and courageous in gathering, reporting and interpreting information.
– Take responsibility for the accuracy of their work. Verify information before releasing it. Use original sources whenever possible.
– Remember that neither speed nor format excuses inaccuracy.
– Provide context. Take special care not to misrepresent or oversimplify in promoting, previewing or summarizing a story.
– Gather, update and correct information throughout the life of a news story.
– Be cautious when making promises, but keep the promises they make.
– Identify sources clearly. The public is entitled to as much information as possible to judge the reliability and motivations of sources.
– Consider sources’ motives before promising anonymity. Reserve anonymity for sources who may face danger, retribution or other harm, and have information that cannot be obtained elsewhere. Explain why anonymity was granted.
– Diligently seek subjects of news coverage to allow them to respond to criticism or allegations of wrongdoing.
– Avoid undercover or other surreptitious methods of gathering information unless traditional, open methods will not yield information vital to the public.
– Be vigilant and courageous about holding those with power accountable. Give voice to the voiceless.
– Support the open and civil exchange of views, even views they find repugnant.
– Recognize a special obligation to serve as watchdogs over public affairs and government. Seek to ensure that the public’s business is conducted in the open, and that public records are open to all.
– Provide access to source material when it is relevant and appropriate.
– Boldly tell the story of the diversity and magnitude of the human experience. Seek sources whose voices we seldom hear.
– Avoid stereotyping. Journalists should examine the ways their values and experiences may shape their reporting.
– Label advocacy and commentary.
– Never deliberately distort facts or context, including visual information. Clearly label illustrations and re-enactments.
– Never plagiarize. Always attribute.
“Ethical journalism treats sources, subjects, colleagues and members of the public as human beings deserving of respect.
– Balance the public’s need for information against potential harm or discomfort. Pursuit of the news is not a license for arrogance or undue intrusiveness.
– Show compassion for those who may be affected by news coverage. Use heightened sensitivity when dealing with juveniles, victims of sex crimes, and sources or subjects who are inexperienced or unable to give consent. Consider cultural differences in approach and treatment.
– Recognize that legal access to information differs from an ethical justification to publish or broadcast.
– Realize that private people have a greater right to control information about themselves than public figures and others who seek power, influence or attention. Weigh the consequences of publishing or broadcasting personal information.
– Avoid pandering to lurid curiosity, even if others do.
– Balance a suspect’s right to a fair trial with the public’s right to know. Consider the implications of identifying criminal suspects before they face legal charges.
– Consider the long-term implications of the extended reach and permanence of publication. Provide updated and more complete information as appropriate
The highest and primary obligation of ethical journalism is to serve the public.
– Avoid conflicts of interest, real or perceived. Disclose unavoidable conflicts.
– Refuse gifts, favors, fees, free travel and special treatment, and avoid political and other outside activities that may compromise integrity or impartiality, or may damage credibility.
– Be wary of sources offering information for favors or money; do not pay for access to news. Identify content provided by outside sources, whether paid or not.
– Deny favored treatment to advertisers, donors or any other special interests, and resist internal and external pressure to influence coverage.
– Distinguish news from advertising and shun hybrids that blur the lines between the two. Prominently label sponsored content.
BE ACCOUNTABLE AND TRANSPARENT
Ethical journalism means taking responsibility for one’s work and explaining one’s decisions to the public.
– Explain ethical choices and processes to audiences. Encourage a civil dialogue with the public about journalistic practices, coverage and news content.
– Respond quickly to questions about accuracy, clarity and fairness.
– Acknowledge mistakes and correct them promptly and prominently. Explain corrections and clarifications carefully and clearly.
– Expose unethical conduct in journalism, including within their organizations.
– Abide by the same high standards they expect of others.”
Have a productive and fun-filled week!