Sec. FWX Media Monitor, 10th, usual deadline Thursday (Nov. 15)

Sec. FWX Media Monitor, 10th, usual deadline Thursday (Nov. 15)

   Sec. FWX class members can post the 10th Media Monitor here — of the total 12 media monitor exercises of this course. In this last quarter, the class will finish the following codes of ethics / Guidelines of ethics:
1. Film: Ethical Dilemmas in Documentary Filmmaking
2.Advertising: ASC Standards
3.Social Media community standards, the fight against fake news, trolls, spamming, etc.
4.Research: avoiding plagiarism.

    Deadline is the usual Thursday 5pm (Nov. 15)

    Breathe in  deep, breathe out slow and steady

(Photo by Pexels files from the WordPress Free Stock Photo Library, used here non-commercially for academic purposes)

6 thoughts on “Sec. FWX Media Monitor, 10th, usual deadline Thursday (Nov. 15)

  1. 10th Media Monitor
    Regular: “Duterte to Ati tribe: You can sell Boracay land after 10 years, get rich”

    Starting off with such a sensationalized headline, the actual topic of the news article was not actually the true focus of the issue. It appears that one of President Rodrigo Duterte’s usual problematic statements has just been conveniently used as a title for the sake of clickbait for online news readers. Indeed, while land reform and the rehabilitation of Boracay are rather substantial topics for the whole nation, it was Duterte and his nonsensical words that took the spotlight yet again, even if it is not all about him.

    It is true that Virgil Lopez’s work made good, ethics-wise, with the absence of prejudice regarding the depicted national minorities, particularly the Ati, who are usually degraded and invisibilized in mainstream media, even in news items. There is, however, simply no hint of recognition in the article of his duty as a journalist to “air the other side”, as stated in the PPI Code of Ethics.

    The article indicated the present state of affairs yet it lacked severely in context. There is little basis regarding the extensive duration of the Ati’s struggle and their actual demands for their ancestral lands. No one from the Boracay Ati Tribal Organization mentioned in the article was even seemingly sought out and interviewed by the author; hence, quite simply, still not giving any voice to the voiceless.


    Lopez, Virgil. (8 November 2018). : “Duterte to Ati tribe: You can sell Boracay land after 10 years, get rich”. Retrieved from:

    Philippine Press Institute. (1988). Philippine Press Code of Ethics.

    Society of Professional Journalists. (2014). SPJ Code of Ethics.

  2. 10th Media Monitor
    Regular: Illegal sourcing of documents and evidences

    Two Reuters journalists were arrested in Myanmar while investigating a massacre of Rohingya Muslims. Wa Lone and Kyaw Soe Oo were found guilty of breaching the country’s Official Secrets Act and were sentenced to seven years in prison. The ruling judge of their case emphasized how the two journalists tried many times to get secret documents illegally and pass them to others. Though, it is important to note that the journalists were investigating the deaths of 10 Rohingya Muslims at the hands of soldiers and officials. Officials accused the journalists of obtaining secret documents illegally thus, violating the Official Secrets Act of the country. The two journalists claimed that they were framed by the police after giving them the documents in a private dinner and said that they were being targeted due to their investigation and reporting. According to the SPJ Code of Ethics, journalists must avoid undercover or other surreptitious methods of gathering information unless traditional, open methods will not yield information vital to the public. Additionally, the Philippine Press Code of Ethics states that journalists must “not violate confidential information on material given in the exercise of their calling.” Another provision of the Philippine Press Code of Ethics states, “journalists shall resort only to fair and honest methods to obtain news, photographs and/or documents.” And lastly, the KBP Code of Ethics states that conventional methods must first be exhausted before resulting to using hidden cameras or microphones and other similar techniques of news gathering and the use of these techniques must conform to the law. 


  3. The article, “My neighbor is an aswang” was a feature story under the home and entertainment section of the Philippine inquirer. The author wrote about her experiences in having an alleged “aswang” or monster as a next door neighbor. She illustrated how her household help would claim that their next door was an “aswang”, simply because of judgements they made about her and her surroundings. If this article were turned into a broadcast feature story, I’m imagining it would be accepted in terms of the KBP code of ethics. Despite the fact that the article may pass the so called “rules”, I still somewhat thought of the article a little off in terms of my personal moral standards.

    In terms of technicalities, the article followed KBP’s ethical standards. The author simply gave an in depth narrative of what she experienced with an alleged “aswang” as their next door neighbor. She cited the instances when she or her household help would have eerie feelings because of that neighbor. The article only included a sharing of her experiences, and the experiences of the people around her. The article really did not mean to preach and convince people around her that her neighbor was an “aswang”. In fact, she even stated her apprehensions whenever her house help would convince her that their neighbor was an aswang.

    Though she followed the standards or rules for ethics, I found it unsettling that she would write about a person with so much depth. Im assuming she even wrote this article without the old lady’s knowledge. I found that the article could be defamatory in a sense. Though she did not explicitly say that old lady’s name, I could imagine that some people may deduce who this old lady is. I also found it unsettling how the author revealed the death of the so called “aswang”, and took advantage of that narrative to get her message across.

    Source: San Juan, T.S. (2018). My Neighbor is an Aswang in Philippine Dily Inquirer. Retrieved November 14, 2018 from

  4. 10th Media Monitor
    Bonus: ADVERTORIALS (leading up to the Christmas season)
    “Presyo ng mga pang-Noche Buena, ‘nakapako’ na”

  5. 10th Media Monitor
    Bonus: ADVERTORIALS (leading up to the Christmas season)

    “Presyo ng mga pang-Noche Buena, ‘nakapako’ na”

    With only 40 days left until Christmas, prices of possible gifts are already rising. Everywhere, there are price raise of goods, food, and even clothes alike. In line with the ongoing “sale” of “pang-Noche Buena”, gas prices also seem to go with the flow in terms of price hike along with the TRAIN Law.

    According to the article, in some luck, there are, however, other manufacturers who will not raise the prices of their products until the end of the year.

    However, according to the article, the price of sardines might have a 5% raise from P0.50 to P0.60 due to price raise of the products used, and the wage of the manufacturers.

    The headline seems to be misleading, because of the contradicting statement in the article. Using the word “Nakapako na” might come off as fixed price already, instead of people thinking that there is actually no price hike until the end of the year.

    – November 14, 2018

    Society of Professional Journalists. (2014). SPJ Code of Ethics.


    One of the highlights from the discussion on disaster-reporting was on the wording and the layman-izing of terms.

    Ompong is set to be one of the greatest typhoons to make landfall in the Philippines this year, reportage on the heaviness of Ompong focused on its hard impact.

    Before the typhoon, GMA presented a clear forecast with repetition for understanding (e.g., “ang sentro o mata ng bagyong Ompong”, “mas malakas ang kanyang bugso ng 255 kph”). It ends up with its usual spiel of being prepared and really emphasizes preparedness (i.e., “dapat talagang paghandaan natin ang bagyong Ompong”.

    ANC documents during the typhoon and mentions DPWH being prepared, along just live shots of a Baguio City residential with the limited visibility just good enough to create a sense of urgency to the people watching. The field reporter is only heard through a phone call, ensuring that she is in a safe place for people to follow through, too.

    Rappler puts as header of the article a picture of a raincoated man in shown in the aftermath of the rain, with fallen branches along roads and houses. The distance of the man is far enough that the facial features are not distinguishable which makes it okay for posting. Concise numbers and appropriate sources were mentioned in the article (e.g., National Disaster Risk Reduction and Management Council, Office of Civil Defense, Department of Health, Department of Social Welfare and Development, and local officials).

    The reportage of recent Typhoon Ompong was handled non-destructively and on-point, given the three sources of pre-, during, and post-coverage of the typhoon.

    Art. 6. Sec. 11. KBP Broadcast Code of the Philippines 2007.
    [ABS-CBN News]. (2018, Sept. 14). ANC: Typhoon Ompong brings heavy rains to Baguio City. [Video file]. Retrieved from
    [GMA News]. (2018, Sept. 13). Bagyong Ompong, posibleng mag-landfall sa pagitan ng Cagayan at Isabela sa Sabado ng madaling araw. [Video file]. Retrieved from
    Philippine Press Institute. (1988). Philippine Press Code of Ethics.
    Society of Professional Journalists. (2014). SPJ Code of Ethics.
    Tomacruz, S. (2018, September 18). Typhoon Ompong affects over 800,000. Rappler. Retrieved from

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