Quote “Second Blog Entry
by Jericah Regado – Comm191/WWX
Unedited by and w/o comments from the blog ddministrator Quote “I would like to commend the advertisement of Knorr Cubes, the one with the jingle “Makulay ang Buhay.” It is very wholesome and suited for general viewership. Since it is primarily aimed for children and their mothers, its color, setting, endorsers as well as jingle appeal to the said target market. Quote “Another positive aspect of this commercial is that it also encourages children to eat vegetables. As we all know, many kids do not want to eat vegetables. This advertisement can help entice children to eat vegetables through its colorful and appealing concept. Of course we know that then (sic) primary purpose of this ad is to sell Knorr Cubes, but with this aim comes a positive call for children to eat vegetables. At this time wherein a lot of commercials are not appropriate for general viewership and carry double meanings, it is good to know that there is still an advertisement like this which has a positive effect on its viewers.” Closed-quote.
Category: Students’ reviews
Student # 8
J 192
(unedited by blog administrator)
Quote “I found the June 23, 2007 issue of The Philippine Star disturbing beacuse of a story about an accident in Mandaluyong City accompanied by a photo.
Quote “The photo was that of Victor Michael Angeles being taken out of his wrecked car. The photo was too close and you can see lots of blood all over his body.Angeles’ appearance was unimaginable. His eyes were bloated as well as is head and his mouth was somewhat “crushed.” You would also see the cry of pain in his torn face. The photo was horrible.
Quote “I think it violated the PPI Code of ethics which states,”we shall avoid at all times….photographs, visuals ang graphics that are racist, sexist, INSENSITIVE….”. If taking photo of dead people needs cautiousness, I think it also applies to people in a horrible state (ex. accident victims).The photo,for me, was more “gross” than pathetic. I believe The Star should have been more sensitive to the victim, his family as well as to the readers.” Closed-quote.
Notes of Student Number 14.
Unedited by blog administrator
Quote “In a cab ride to UP last June 20, the radio was tuned in to a GMA7 news program hosted by Mike Enriquez. After a few news reports, Mike Enriquez was suddenly pomoting North LUzon Expressway and how it is so sturdy because of the cement that was used to complete it. A news program turned into an advertisement of Portland Cement. and as if not yet satisfied, Mr. Enriquez went on with the same mantra for five minutes; it is safe to travel through NLEX because it was made from Portland Cement.
Quote “This was an outright violation of the provision on conflict of interests in the code of ethics. Though it is rampant that news reporters are turning to product endorsers, it is rather unacceptable that watchdogs are bluntly promoting products that could have been or could be subjects of issues.
Quote “Promoting products may not be illegal for news reporters but it certainly casts shadows in their credibilty as supposedly “truth-tellers.” If a negative issue arises about the product that they endorse, how will they be able to perform their duty as watchdogs and not breach the contract that they signed? this is one tough question that a lot of our reporters today has to address.” Closed-quote.
