Tag: promo

Students' reviews, The News Media, tweets

UP student raps Rappler, Inquirer: promo disguised as reviews (advertorials)

Written by TDP
“Commentary 2 (24 June 2013) Rappler and Philippine Daily Inquirer Review of Samsung Electronic Products
“Last June 19, Samsung Electronics premiered nine (9) new products and other innovations for its annual media launch held at the Earls Court Exhibition Centre in London (Concepcion, 2013). Samsung executives, corporate partners, and journalists alike attended the event, which featured a slew of gadgets, including the Galaxy NX, “the first 3G/4G LTE-connected compact system camera”, and the Ativ Q, “a tablet which allows Android apps to be accessed from a Windows-based PC” (Concepcion, 2013). Among the local media institutions that covered the event were Rappler and the Philippine Daily Inquirer.
“The Samsung Premiere 2013 and the two gadgets named above received at least eight (8) minutes worth of coverage in the 15-minute weekly technology-centered program of Rappler called ‘Tech Rap’. Furthermore, Rappler extensively reviewed four (4) of the nine (9) gadgets launched in London, namely the Ativ Q, Galaxy NX, Galaxy S4, and Galaxy S4 Active. Likewise, the Philippine Daily Inquirer featured the new gadgets under the Technology section of its publication last June 22.
“In the purported ‘reviews’ of both Rappler and the Philippine Daily Inquirer, only the positive and innovative aspects of all gadgets were highlighted. Both media institutions released reviews, which centered on the specifications and other developments of the product offerings; however thorough analyses of both the negative and positive aspects of the featured products were absent.
“According to the ‘Code of Professional and Ethical Conduct’ of the Philippine Press Institute (n.d.), “all efforts must be exerted to make stories fair, accurate, and balanced. Getting the other side is a must, especially for the most sensitive and critical stories” (p. 117). This is to assure that readers are aware of all sides of the story, and are thusly not subjected to false or misleading information. In the context of product reviews, media establishments are mandated to report on good and bad observed qualities of products, so as to give potential buyers a more holistic view of the products in question. Focusing only on the positive qualities while ignoring the negative may sway consumer behavior
“Because of the emphasis on only the positive and innovative features of the nine (9) gadgets launched, it may be argued that both Rappler and the Philippine Daily Inquirer are at fault for engaging in unethical journalistic practices.” Posted by TDP
The News Media

Free & not free: Promo as news. Written by Student No. 4

                                                                               

   Palamedesz,  Anthonie. An Officer Blowing a Trumpet. Oil on panel, 38 x 31 cm cm. Private collection. Downloaded with express permission from the Web Gallery of Art at http://www.wga.hu from site admin Emil Kren, Ph.D.. Many thanks.

Praise as news. Written by Student no. 4, first post: Single-sourced. Unedited by blog admin

     Quote “On January 14, The Philippine Star published an article entitled, “Free Wi-Fi access in the Metro” by Eden Estopace. The article gave a comprehensive coverage on free wi-fi internet access, however, it was single-sourced. The reporter only included direct quotations and paraphrased statements from Liza delos Reyes, WiGO’s chief operating office, the company that is providing the free internet access.

      Quote “Though the report explained thoroughly about how the free wi-fi access would be beneficial to Flilipinos, the Philippine Journalist’s Code of Ethics says that, “It is the duty of the writer to report the other side and to scrupulously report and interpret the news, taking care not to suppress essential facts nor to distort the truth by omission or improper emphasis.” In this report, the writer only had one source for the news, and worse, the bias of the story is with the source. The article served as a press release for the company that offers this free wi-fi service.” Closed-quote.