5th Media Monitor here (regular or bonus) #UniversityofthePhilippines #UPDiliman

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The 5th Media Monitor can be posted here (either regular or bonus) provided only one will be credited each week, with deadline on Wednesday 5pm. Starting today, the KBP Broadcast Code taken up this week may be used as additional standard (any provision of the KBP Broadcast Code)  in reviewing media content. 

    A new bonus topic is added to the list, as follows:
     BONUS TITLE: Anniversary of the 1986 People’s Uprising: Media coverage of the anniversary of the 1986 People’s Uprising and related events from Feb. 23, 2018 to Feb. 25, 2018.

      Class members who have not posted and do not know the guidelines and the format are urged to read the notes under the “First Media Monitor” post of this site for guidance in undertaking the media monitor. (Rants are not counted: see guidelines.)

      Here again are the other bonus topics reproduced from the first media monitor post (use the bonus title when posting bonus posts)  :

     BONUS Title: MEDIA COVERAGE, RAPPLER: Media coverage of the latest incidents including the banning of Rappler from Malacañang, and related events such as the response of the public, journalists’ organizations, students, members of the academe, etc. ; or other actions and events related to these; the pending SEC decision to strip Rappler of its corporate personality (under appeal) ; or the dismissal of the “cybercrime” complaint filed against Rappler; etc.
    BONUS Title: MOCHA USON or the PCOO
or:
      BONUS Title: SUPERNATURAL, PSEUDO-SCIENCE, ASTROLOGY, etc using the KBP Broadcast Code: ” “Art. 13 SUPERSTITION AND THE OCCULT: “Sec.1 Programs featuring superstitious and pseudo-scientific beliefs and practices, such as supernatural powers, foretelling of the future, astrology, phrenology, palm-reading, numerology, mind-reading, hypnotism, faith healing or similar subjects shall be careful not to induce belief in them. Care shall be taken to prevent the exploitation of people who may be easily swayed by such superstitious and pseudo-scientific beliefs and practices. Sec.2.Programs or program materials that promote or encourage occult practices, black magic, witchcraft, and similar activities are prohibited.” (KBP Broadcast Code) )
      BONUS Title: MAYON or Disaster-reporting: You can either do some advance-reading of the assigned articles on disaster-reporting as stated in the syllabus; or bank the news report and post it after we take up the topic)
      Bonus Title: ADVERTORIALS
      Bonus Title: “DRUG WAR” . Media coverage of crime news reports/ interviews/ features on Operation Tokhang, buy-bust operations, investigations of cases of EJKs related to the drug war, and other related media coverage.
      BONUS Title: “Dengvaxia“, or media coverage of the investigation of the Dengvaxia fiasco, or of measures the Department of Health has instituted to avert greater harm; or other coverage of related activities.

     

BONUS Title: Advocacy. Evaluate and review any indoor or outdoor public assembly you have observed first-hand since the start of the semester, using the following principles of ethics of advocacy work derived from a leading internationally known public relations society as applicable to advocacy work (quote the paragraph you are using as basis of your review/evaluation)
ADVOCACY
Strive to serve the public interest by acting responsibly for the sectors they represent.
Provide a voice in the marketplace of ideas, facts, and viewpoints to aid informed public debate.
HONESTY
Adhere to the highest standards of accuracy and truth in advancing the interests of the sectors they represent and in communicating with the public.
EXPERTISE
Acquire and use responsibly all specialized knowledge and experience.
Advance one’s skills and work attitude through continued professional development, research, and education.
Build mutual understanding, credibility, and relationships among a wide array of institutions and audiences.
INDEPENDENCE
Provide objective advice to the sectors they represent.
Be accountable for one’s actions.
LOYALTY
Be faithful to the sectors they represent, while honoring the obligation to serve the public interest.
FAIRNESS
Deal fairly with the sectors they represent, with competitors, peers, the media, and the general public.
   Respect all opinions and support the right of free expression.
      Do not repeat bonus posts or bonus titles.

      May your sights be clear and your horizon infinite.